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Exacttarget
June 22, 2011
Marcus Tewksbury
and
5 other people
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What does the strategic deal between Marketo and ExactTarget signal?
I believe the deal signals a widening of the Marketing Automation market. To date, MA vendors such as Marketo and Eloqua have played mostly in the B2B space. With the ExactTarget deal, Marketo has the opportunity to not only get in front of ET's B2B ... more
June 15, 2011
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