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Aug. 5, 2011

Don Perkins and 3 other people answered this question

Do blogs get lost in the noise of all these social media platforms? How can they stand out?

It's important to note also that Google is slow to crawl new content. This can (and should) be expedited if you add new content and want it found quickly:
http://searchengineland.com/direct-googles-crawl-to-your-new-and-updated-page...
Also, if you use Wordpress, there are some great plugins that automate this through the use of ... more

Marketing

Sales

Blog

Blogging

4 more topics

Aug. 4, 2011

Chris Selland and 5 other people answered this question

How can small businesses, ones that don't have dedicated marketing resources, maximize social media?

As Matt suggests, maximizing social media is something that ultimately requires tools because having 'social' employees doesn't scale. There's only so much Tweeting and Facebooking that an employee can do in 8 hours a day - there are many new analytics and execution tools coming ... more

Aug. 2, 2011

Roberto Blake and 2 other people answered this question

Should social media be viewed more as marketing technology or as a marketing strategy?

It is a tool, a means to an end not an end by itself. Social Media is just the way we communicate via the internet today. The obvious advantage being an unlimited audience and word of mouth being one to many or many to many, ... more

Aug. 1, 2011

Lauren Harper asked a question

How far ahead of your book's release date should you put it out on your blog, Facebook page, etc.?

Aug. 1, 2011

Lauren Harper asked a question

What book/s do you recommend for a business just getting started on their social media strategies?

Aug. 1, 2011

Lauren Harper asked a question

What are some of the least used but most effective social media research tools?

Aug. 1, 2011

Lauren Harper asked a question

Which is the better social site to use for your business to start out with- Facebook or Twitter?

Aug. 1, 2011

Lauren Harper asked a question

What's the next step/evolution of social media inbound marketing?

Aug. 1, 2011

Lauren Harper asked a question

How should companies engage with Google+?

July 19, 2011

Peter Johnston and 1 other person answered this question

What are your favorite marketing automation systems in relation to content marketing?

I'm not going to answer your direct question on favourites as I work closely with one vendor. But there are some basic principles.
The most important feature of the internet is that it is 2-way - you can read, but you can also put forward your ... more

July 15, 2011

Ardath Albee answered this question

Is repurposing content from a white paper a good way to start with content marketing?

My first response is YES! Good for you.
Here are a few tips for you to consider. What stage of the buying process is that information designed to address? What prospect questions does it answer?
If your prospect was in the early stages of trying to ... more

July 15, 2011

Ardath Albee answered this question

How can you make sure you don’t go from 'cursory' interest to 'intentional' interest without going too fast?

Interesting question that I'm assuming was asked by a marketer. Here's the part you missed. You don't "move" them. Prospects move themselves based on the level of value they assign to your content or the quality of their experiences with your company.
The trick is that ... more

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