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April 6, 2012

Matt Heinz and 3 other people answered this question

As a 1-man marketing team, how do you suggest to prioritize social media efforts?

Eight minutes in the morning. Seven minutes in the afternoon. That’s all you need.
Yes, you can spend significantly more time in your social channels – chatting with friends, meeting new people, learning new things. But you can also stay active and reap the benefits ... more

Customer 2.0

Focus Webcasts

Social Media

Social Media Prioritization

March 23, 2011

jennifer gray and 2 other people answered this question

Non-profit Social Media: How can non-profits use social media?

I'm not sure what type of nonprofit you're working with, but I stumbled across this free webinar: Social Media Strategies for the Church http://www.jonathanfsullivan.com/2011/02/free-webinar-9-social-media-strategi...
Since I'm working with a parochial school, I plan to check it out to see if there's anything useful for me in ... more

Marketing

B2B Social Media

Focus Webcasts

Non Profit Social Media

Feb. 14, 2011

Chad Massaker and 5 other people answered this question

From your experience, which is better for your brand exposure...Facebook or Twitter?

There are some underlying issues with the social mediums themselves. For example, I don't consider Linkedin a true Social Medium so much as a bionic phone book with social media components that have been bolted on as an after thought. Linkedin's power comes from finding ... more

Jan. 20, 2011

Sarah Miller asked a question

What are some methods you recommend to go after customers who do NOT self identify?

Jan. 20, 2011

Sarah Miller asked a question

Will Sales 2.0 bring as much value to a company that sells product only once to a customer?

Sales

Customer Relationship

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Sales 2.0

Jan. 19, 2011

Jason Ball and 8 other people answered this question

What's your go to, uber social media tool?

For me there is no 'one'.
I use many channels, near daily:
LinkedIn.com
LinkedIn Groups (distinctly different, 2 core groups)
Twitter.com (more than one focused channel)
Facebook.com
and many SM tools near daily including:
Hootsuite.com
Pluggio.com (truly exceptional for research & share)
Twaitter.com
Paper.li
Instapaper.com
Ping.fm
Mobile Apps from the above where they exist and the Social Sharing ... more

Marketing

B2B Social Media

Focus Webcasts

Social Media Activity Managment

Jan. 18, 2011

Sarah Miller asked a question

What are the first steps a sales organization should take to adapt and enter sales 2.0 economically?

Jan. 18, 2011

Sarah Miller asked a question

What is a "social call" versus a cold call?

Jan. 12, 2011

David Pitta and 2 other people answered this question

Webinar Best Practices: Is there an advantage to live webinars vs. pre - recorded, on demand ones?

Sarah,
As a slight contrast to others, live offers the highest level of engagement. BrightTALK measured live vs. on demand engagement across their network in 2010 and found on average the live audience will view 31.3 minutes vs. 14.5 on demand. So nearly half on average ... more

Jan. 5, 2011

Michael Brenner and 1 other person answered this question

B2B Social Media: What is the importance of being patient with your social media network?

It's all about persistence. Social media is really a game of small efforts over long periods of time. more

Marketing

B2B Social Media

Building Relationships

Focus Webcasts

1 more topic

Jan. 5, 2011

Michael Brenner and 1 other person answered this question

Enterprise Social Media: How do you manage the social media messaging with so many employees?

I agree with Frank. The point of social media is to interact with your audience. And that requires the unpredictable human element to show up at times in an authentic way. "Authentic" is often a word that is over-used in social media but it is ... more

Marketing

B2B Social Media

Focus Webcasts

Social Media Management

Dec. 21, 2010

Aaron Lintz and 1 other person answered this question

Tumblr: What do you think of Tumblr as a platform?

I love tumblr as my personal blog since it easily feeds into facebook, is fast, gorgeous, simple, and has a community of diehard fans. For many of the same reasons I like Posterous (except they have no community whatsoever).
A few weeks ago I performed ... more

Dec. 20, 2010

Stephanie Marx and 4 other people answered this question

Social Media Listening: Should small-medium business invest in social media listening?

Some good answers here. I would agree with others that it depends on what type of business you're in but even for small or medium businesses it's worth doing some initial listening research/discovery to see what (if anything) is being said about your company online. ... more

Dec. 20, 2010

Stephanie Tilton answered this question

How can B2B marketing organizations measure Social Media ROMI (return on marketing investment)?

First of all, I would caution against viewing social media involvement as separate from the overall marketing program. Social media should be integrated into the strategy intended to help the company achieve its goals, whether that be generating leads, driving traffic to the website, increasing ... more

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Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
Marketing Thought Leaders: A Conversation with Jamie Mallinger June 1 @ 11 am PT
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Craig Rosenberg

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