#focusisms

Small Business

How effective is a live chat option on social media sites?

Blogs

4 more topics

Jan. 31, 2011

Jeniffer Maben and 1 other person answered this question

Hi Jessica Groopman,
Live chat software is really very helpful to support your customers online. Canned responses are very common answers but when client asks queries, you can write manullly to solve his/her queries. Try Live2Support's live chat software and find your asked questiones get ... more

What is the downside to using facebook as your sole website?

Live Chat Software

4 more topics

Nov. 16, 2010

Lara McCulloch and 8 other people answered this question

There are some great comments so far. To answer your question specifically, I would say:
1. Credibility - self explanatory.
2. Ownership - Facebook owns your content and all information you share.
3. Back up - Facebook goes down, so does your content. Facebook decides to cancel ... more

Nov. 10, 2010

Jennifer Williams and 1 other person answered this question

What's the best way for a small business to get business using Facebook?

When I am asked this question (or similar questions) by clients and prospects, I start asking questions about goals. All web marketing, including social media marketing, has the one obvious goal - more customers. But there are different methods to get more customers and you ... more

Nov. 9, 2010

Avi Kaye and 1 other person answered this question

Is Facebook is replacing traditional email?

Facebook is certainly replacing 'fun' email - all the jokes, videos, slideshows, etc - all these are now being shared on one social network or other, mainly Facebook.
As for work email, although I have a few clients that, like Terri's, communicate via Facebook, the vast ... more

Nov. 5, 2010

David Nelson answered this question

How do you start creating brand awareness?

Their target audience! This is pretty much universal whether they are offering a service, a product or they are a store. Who is the audience and what appeals to them. I realize many will say, well my audience spans diverse demographics. This it probably true, ... more

Nov. 4, 2010

Nigel Milne and 2 other people answered this question

How can we get our employees to interact on social media on behalf of the company?

Develop a Social Media Rules of Engagement document, train your employees on it and have each employee signing it. more

How do you/companies find the time to use social media?

2 more topics

Nov. 4, 2010

Avi Kaye answered this question

If you're talking about using Social Media a a means to get more business, then it's all about setting goals and expectations. You don't just dive willy-nilly in to the great world of 'Social Media' firing updates in all directions, and expect anything to come ... more

How do you handle B2B Social Media compared to B2C?

2 more topics

Nov. 3, 2010

Ryan Cole answered this question

Greetings Lauren,
I think it depends on your industry of course, but fundamentally I find Facebook to be very important for B-to-C and Twitter and Linked in to be more B-to-B. Now, these are broad generalizations.
B2B social media really isn't that different than B2C ... more

What are some other teams besides marketing that should help with social media strategies?

2 more topics

Nov. 3, 2010

Jame Ervin and 2 other people answered this question

Anyone who interacts with the customers, the public or your community. I also find that it helps to have unengaged high-potential employees involved. Most love to be selected and already participate. It helps improve retention and they usually have good insights to what needs improving. more

Should companies be using YouTube as part of their social media strategy?

3 more topics

Nov. 3, 2010

Geoff Vincent and 1 other person answered this question

Hi Lauren,
As a long time marketer, but also someone who has NOT yet taken the plunge into marketing my own company on YouTube, I say yes, yes, yes. Do it!
Of course, don't just jump into it. Like any marketing program you need a communications strategy ... more

Creating a Facebook page for your business

3 more topics

Oct. 29, 2010

Steve Allan answered this question

The page has to be created out of someone's profile - whether their 'real' one on one set up for this purpose. The best way to handle this is to make sure there are multiple administrators for the page. Then, the business page will be ... more

Oct. 28, 2010

Lauren Harper asked a question

How does one go about setting up sales via Facebook?

Oct. 28, 2010

Lauren Harper asked a question

How do you create online ordering on Facebook?

Oct. 27, 2010

Avi Kaye and 1 other person answered this question

How can we apply customer services strategies with our current social media?

Now that, Christopher, I DO agree with :) Good answer, and well thought out - the size of the organisation can have a real impact on the customers' response.
By the way, although it's true that someone along the size of Google will have more of ... more

Customer Service