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June 29, 2011

Scott Mersy and 10 other people answered this question

Does the "Revenue Performance Management" message actually work?

Like Michael Brown and David Raab, above, I'm skeptical. Could "revenue performance management" simply be marketing cover for the fact that, as noted in the recent Focus.com info-graphic "Marketing Automation by the Numbers", Marketing Automation can't crack 10% market penetration? (See http://socialmoxie.wordpress.com/2011/06/22/wild-woolly-world-of-marketing-au... )
Revenue contribution and ... more

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May 25, 2011

Alen Majer and 3 other people answered this question

What are trigger events? How can marketers capitalize on these events?

Your mission as a sales person should be to find companies that have immediate wants and needs. This means that something happened or is happening to them – a move, a merger, new investors, etc. You have to look for any event that might create ... more

May 25, 2011

Alen Majer and 5 other people answered this question

In b2b marketing and sales, what are some examples of trigger events and why are they important?

May 19, 2011

Henry Bruce and 1 other person answered this question

What do we know now that we didn't know 2 yrs ago about marketing automation implementation success?

First off, thank you Craig for putting together a great and thought provoking round table on this topic. I enjoyed the comments and perspectives of the other panelists.
Ok, so what have we learned the past few years about Marketing Automation implementation success?
Lets start with ... more

May 18, 2011

Robert Baker and 1 other person answered this question

Would you consider using teaser videos to promote a virtual event? Why or why not?

A properly created video can really send a message on what your events purpose is. With so many free avenues available to showcase a video it can be used as a great way to set your event apart from other virtual events. more

May 10, 2011

Howard Sewell commented on a roundtable

Focus Marketing Roundtable: Secrets to Webinar Success

Looking forward to a great event!

May 4, 2011

Clint Wilson commented on a roundtable

Focus Marketing Roundtable: Social Media Marketing vs. Traditional Marketing

Thanks Lee and Mark for joining us to discuss these topics which really are a key focus of so many SMB's out there.
~Clint
@cazoomi more

May 4, 2011

Robert Baker answered this question

What's the easiest way to get started with video for an event?

That is too opened a question to answer without clarification:
1. Do you want to incorporate video into an event as a marketing tool/show stopping event/uplifting moment?
2. Do you want to record the event?
3. If you are talking about recording for what purpose? Live broadcast, live ... more

April 29, 2011

Ryan Phelan and 2 other people answered this question

Why is it important to be transparent about why you want someone's email address?

Both Marco and Dennis have excellent points to this discussion. I believe that being transparent is about setting the right expectation with your subscriber. Starting at the beginning of not only what you are going to deliver, but why? The end result is an engaged ... more

April 26, 2011

Jason Stewart asked a question

What are some common misconceptions B2B marketers are faced with when it comes to online privacy?

April 26, 2011

Jason Stewart asked a question

What exactly is proposed by the pending "Do Not Track" Legislation? Is it like "Do Not Call?"

April 26, 2011

Robert Baker answered this question

How do you know video is effective? What is the measure that tells you that is true?

What is your purpose in using video?
For the last few years I have watched as streaming video from Houses of Worship have become big business. I have seen that those churches that don't stream video are always questioned as to when they are going ... more

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Events

Defining Cloud Computing Feb 23 @ 11 am PT
Selling Is Going Inside – Isn’t It? March 8 @ 9 am PT
Get More Valuable Insights from Marketing Mix Modeling March 12 @ 11 am PT

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