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May 18, 2012

David Simpson and 7 other people answered this question at this roundtable

Social Media and Content Marketing For Business Q&A [4/24 @ 11 am]

What are some simple tips I can implement today to enhance the "human element" of my social media strategy?

Type as you speak!

Content Marketing

May 17, 2012

Anum Hussain and 6 other people answered this question at this roundtable

Social Media and Content Marketing For Business Q&A [4/24 @ 11 am]

What is the best way to manage my social media time?

Hi Steve,
This is a question with no clear answer. The best thing you or your business can do, as aforementioned in this thread, is to know your GOALS.
You need to invest time trying different tactics on different social sites while tracking how each ... more

Content Marketing

May 17, 2012

Patrick Murphy and 9 other people answered this question at this roundtable

Social Media and Content Marketing For Business Q&A [4/24 @ 11 am]

If your CEO asks why it's important to blog, how do you answer?

Blogging should be a central part of your inbound marketing strategy. Blogging produces fresh, targeted content and helps attract more inbound links, which improves your search engine rankings.A business blog also allows you to engage in a two-way dialogue with potential customers and keep them ... more

Content Marketing

May 8, 2012

elina john and 2 other people answered this question at this roundtable

Social Media and Content Marketing For Business Q&A [4/24 @ 11 am]

What is the best way to use Twitter for my live speaking events?

Leverage your live-tweeting skills by adding a streaming Twitter widget to your website.
putting some attractive quotes and catchy words.
talking mainly about the event outcomes with single keyword attract more people.
http://www.nichesuite.com/ more

Content Marketing

May 8, 2012

Iain Johnstone answered this question at this roundtable

Social Media and Content Marketing For Business Q&A [4/24 @ 11 am]

What's the best social channel for lead generation and why?

It really comes down to the market your targeting. from experience I have found that Linkedin, Facebook and Youtube have produced the most effective leads but in all cases these have come via targeted promotions. Out of all the possible options I find Google + ... more

Content Marketing

April 30, 2012

Al Shultz and 7 other people answered this question at this roundtable

Social Media and Content Marketing For Business Q&A [4/24 @ 11 am]

How do you get CEO and C-Suite to not just buy-in to social content, but participate?

First and foremost, if you really believe there is a case for using social media you need to prove that case to the senior people. Don't expect them to go along just because you want them to. Show real data. Not just theory or general ... more

Content Marketing

April 25, 2012

Don Montgomery and 2 other people answered this question at this roundtable

Social Media and Content Marketing For Business Q&A [4/24 @ 11 am]

What is the best way a company can consistently produce high quality content for blogs, newsletters, etc?

Short answer: Outsource it to professionals.
Long answer: The first thing I would do is decide on the boundary between in-house writing and outsourced writing. In my opinion, most blogs should be written by insiders. Most everything else should be farmed out to professional writers. ... more

Content Marketing

Events

Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
Marketing Thought Leaders: A Conversation with Jamie Mallinger June 1 @ 11 am PT
The Tricks to Paid Media June 6 @ 11 am PT
Display Advertising for Brand Awareness June 20 @ 11 am PT

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