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Incentive Bias
Sept. 7, 2011
Jessica Groopman
answered this question
Market Researchers: How do you overcome or mitigate "incentive bias"? Do you?
Great answer Sarah! I think you're absolutely right about carefully targeting incentives. I could also see the inverse applying: If, for the sake of argument, the survey was targeting women only, skincare samples might increase the likelihood women would respond, and decrease the likelihood men ... more
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Sarah Ostman
Points: 10
Communications Analyst
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