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Aug. 12, 2011

Ashleen Hebert and 4 other people answered this question

Market Researchers: what is the single most effective tactic for improving survey response rate?

I agree about the length but also think the questions need to be interesting. We've done research on research to find the best way to keep respondents interested by developing visually engaging questions. No more boring radial buttons and never ending grids! Making the survey ... more

Marketing

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July 25, 2011

Amos Chibuike and 1 other person answered this question

Market Researchers: do you place demographic questions at the beginning or end of your surveys?

Hi Jessica, demographic questions are best put at the end, however there are 'key screening demographics questions' that need to be put in the front. This questions helps to screen respondents for eligibility for the survey. So it all depends on the project objectives and ... more

Marketing

Demographic Segmentation

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July 20, 2011

Jessica Groopman asked a question

Market Researchers: Do you make use of web greetings in your surveys?

June 24, 2011

Scott Albro and 1 other person answered this question

Market Researchers: what are your tips for improving survey response rates?

Your good points are overwhelmed by the promotional tone of your answer.

June 22, 2011

Jessica Groopman asked a question

Market Researchers: How do you measure/ track your survey e-mail invitation send success?

June 10, 2011

Lawrence Hecht answered this question

Market Researchers: What is the best time of day to send out survey invitations?

Don't know, but do know that 3-7pm on Fridays is when Twitter viewership increases -- of course to be really good, you would have to time the send-outs based off of the timezone the respondent is based in. more

June 7, 2011

Lawrence Hecht answered this question

Market Researchers: How many survey reminders do you typically send after the initial invite?

We always send out at least two reminders after the initial one was sent. It is best to send the first reminder one week after the initial invite, and the second reminder two weeks after that. Don't send out the invites/reminders on the same day ... more

May 20, 2011

Sherrie Mersdorf answered this question

Market Researchers: Does embedding surveys directly into emails (vs linking) increase response rate?

Personally, I don't like the option of embedding, a lot of email clients don't allow it to function right, so you have the that problem to contend with. But in addition, you lose the ability to split the survey into pages and add logic (sub ... more

May 17, 2011

Craig Harlamert answered this question

Market Researchers: which yields better response rate? Pop-up surveys or surveys by email invitation

Who is your target, how colorful is the pop up?
Colors and actual designs as well as information catch the eyes and bring in people, some colors are good for one thing not good for others... Some people are not happy with pop ups unless they ... more

March 9, 2011

Jessica Groopman asked a question

What are your most effective techniques for boosting customer participation in surveys?

Aug. 30, 2010

Daniel Dunose and 2 other people answered this question

How have you increased the 'incidence rate' in your market research studies?

Hi Jessica,
In my experience so far - mostly CAWI - increasing incentives did the trick only for some specific hard-to-get targets, such as doctors or business decision makers. Also, increased incentives, is a solution that still works for some new markets in the online market ... more

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