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Nov. 11, 2011

June M and 8 other people answered this question

Who's more influential?: A popular blogger with lots of Twitter followers or a Gartner analyst?

I agree I think both answers are valid . I have seen the -1 thing happening here a bit for valid well thought out answers. Would make more sense if those were for spam answers etc. but otw its suspect to me. more

Marketing

Blogging

Gartner

Influencer Marketing

1 more topic

Nov. 5, 2011

Bill Wood and 6 other people answered this question

How do you measure the return on influence of a social media campaign?

Couldn't agree more!
I've written on this topic a bit, and have come to the conclusion that there is some limited value, in very limited situations where social media can help.
As I posted some time back about the potential integration of social media collaboration tools in ... more

Nov. 2, 2011

David Geraghty and 4 other people answered this question at this roundtable

Relevant Influence - Discovering and Engaging with Influencers for Effective Social Marketing [11/1 @ 11 am]

What's the best way to build a connection with a prospect without resorting to a sales pitch?

Relevance, relate and read...
Conversation vs. dialogue
A conversation is timing, relevance and less structured not always well defined.
A dialogue is well prepared, pre-emptive purpose with a framework for contextual, relational content.
Relevance = mutual interest
Relate = framework, context, and content
Readiness = willing to explore ... more

Nov. 1, 2011

Fred McClimans asked a question at this roundtable

Relevant Influence - Discovering and Engaging with Influencers for Effective Social Marketing [11/1 @ 11 am]

At what point do we meld online social activity with offline social activity/status to truly reflect influence (and improve context of engagement)?

Nov. 1, 2011

Alan Berkson asked a question at this roundtable

Relevant Influence - Discovering and Engaging with Influencers for Effective Social Marketing [11/1 @ 11 am]

Is Klout leading a new Influence Measurement market? If so, when do the big players enter?

Nov. 1, 2011

Chuck Tanowitz asked a question at this roundtable

Relevant Influence - Discovering and Engaging with Influencers for Effective Social Marketing [11/1 @ 11 am]

How do you blend online and offline influence? Are the two related or entirely different animals?

Oct. 31, 2011

18 people recently signed up for this roundtable

Relevant Influence - Discovering and Engaging with Influencers for Effective Social Marketing

Oct. 30, 2011

Wendy Troupe and 2 other people answered this question at this roundtable

Relevant Influence - Discovering and Engaging with Influencers for Effective Social Marketing [11/1 @ 11 am]

Is online influence temporary? How can it be maintained?

Hi Gabriel, you are right in that I have my direct experiences to draw upon but I'm hoping to hear from others to facilitate a healthy discussion this week on the roundtable.
I would encourage you to attend and participate vigorously on the topic!
Very best,
Wendy more

Oct. 28, 2011

Jeffrey Josephson and 1 other person answered this question at this roundtable

Relevant Influence - Discovering and Engaging with Influencers for Effective Social Marketing [11/1 @ 11 am]

What is an example of how a b2b marketer would leverage social influencers?

This is a great question, and one for which we are very interested in hearing other people's answers - as we have yet to see a viable (read: cost effective) model. We have tested social media marketing ancillary to our B2B telemarketing campaigns several times, ... more

Oct. 27, 2011

Joe Chernov and 1 other person answered this question at this roundtable

Relevant Influence - Discovering and Engaging with Influencers for Effective Social Marketing [11/1 @ 11 am]

How do you reach out to and engage with social influencers?

There's a haiku by Kobayashi Issa in JD Salinger's "Franny and Zooey" that reads:
"O snail / Climb Mount Fuji, / But slowly, slowly!"
That's how you do it. Patiently. One person at a time. To do it right, takes time. A lot of it.
Joe Chernov / ... more

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