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Instore Sales
Dec. 1, 2011
Paula Rosenblum
answered this question
Does a competitve or integrative model best describe retail strategies for online & instore promos?
A big question, and the answer is "It depends". There are still a lot of retail merchants who view the web as cannibalizing their store sales - but that's because compensation strategies are channel specific. The more clever retailers are associating web sales with their ... more
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