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Keyword Strategy

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Feb. 27, 2011

Courtney Kostelecky and 1 other person answered this question

How do you gain competitive advantage in keyword marketing?

Keyword research is the first thing I do when entering a market. Aaron gave some good basic advice. Besides using the google keyword tool, I also use the Wonderwheel, and a number of paid applications. Good keyword research can turn a campaign with ho-um results ... more

Competitive Advantage

Keyword Strategy

Online Marketing

Jan. 24, 2011

Alan Borecki and 1 other person answered this question

What exactly are negative keyword lists? How should they be used?

Not only can you filter out irrelevant clicks, as Barbara mentioned, but you can also prevent clickthroughs which you may not necessarily be trying to target by adding words such as "free" or "cheap" to your negative keyword list. Whatever your niche is, make sure ... more

Keyword Strategy

Negative Keywords

Dec. 9, 2010

Lindsay Garrison answered this question

What is a good size for a small business keyword portfolio?

There is no right size; it's most important to include key word phrases that have a realistic number of searches and level of difficulty that's achievable. When search terms are too broad, you'll have no chance of a high page rank.
You want to make ... more

Keyword Research

Keyword Strategy

Online Marketing

Dec. 6, 2010

Mark Flemming asked a question

Do you need keyword variety in your different ads?

Keyword Phrases

Keyword Strategy

Dec. 2, 2010

Miroslav Herold answered this question

How do you master AdWords?

it is about finding a niche. I got example. My client selling sport thing wanted to target on "olympic games" issue. Word "olympics" was pretty expansive, but I found that people wrote many times "olimpics" with wrong letter "i" :-) So we bought this wrong ... more

Dec. 2, 2010

Chris Gardner and 1 other person answered this question

What are the differences in keyword strategies between small and large companies?

Great point Jim. Budget is a key concern. There are a lot of free keyword research tools out there. They aren't as analytical as some paid solutions but can often do the trick.
The key to any recommendation would have to do with a thorough ... more

Keyword Research

Keyword Strategy

Online Marketing Strategy

Nov. 12, 2010

Godwill Bindeeba and 2 other people answered this question

What are some "power words" to use in your SEO efforts?

I totally agree with Vaibhan, key words are very relevant. You should think about key descriptions of your services or products. So when, for example, Google is looking for results based on request connected to your business it can easily find you and suggest your ... more

Keyword Relevance

Oct. 22, 2010

Brianna Harrigan asked a question

How does WordStream's free Keyword Niche Finder work.

Keyword Strategy

Niche Marketing

Oct. 19, 2010

Richard Getz and 1 other person answered this question

How do you determine "converting" keywords?

Yes, what is defined as conversion to you? Converting to traffic or a sale?
Google analytics helps by setting Goals that will track conversion. But you have to define internally first, what are you converting from and to where? Keywords in PPC to drive traffic ... more

Keyword Analysis

Keyword Phrases

Keyword Relevance

Oct. 18, 2010

Keith Dison asked a question

Any WordStream users out there willing to share their experience?

Keyword Strategy

Search Engine Optimization Services

Search Engint Optimization

Oct. 1, 2010

Caty Kobe asked a question

Tips on a long-tail keyword strategy

Keyword Strategy

Long-tail Keyword

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