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Feb. 6, 2012

Bob Parsons answered this question at this roundtable

Improving Landing Page Conversion Rates [1/12 @ 1 pm]

How much emphasis, if any, should I place on search engines other than Google and why?

Here is where you find the answer: http://gs.statcounter.com/
If you choose a statistic such as "Search Engine", you will see that worldwide Google is favored by a ridiculous margin. But, this is not the case for certain countries. Click on the dropdowns to do detailed ... more

Marketing

Advertising

B2B Lead Generation

Conversion Rate

6 more topics

Jan. 16, 2012

Belldon Colme and 4 other people answered this question at this roundtable

Improving Landing Page Conversion Rates [1/12 @ 1 pm]

Does video content increase conversions?

Thank you for the question, Terri, and thank you Chris Goward for citing an actual study. I have asked this question myself many times. The people who sell video products sure think video is the cat's meow for conversions, and as pointed out by Stafford ... more

Jan. 16, 2012

Charlie Alter and 5 other people answered this question at this roundtable

Improving Landing Page Conversion Rates [1/12 @ 1 pm]

If I’m a technology firm, should I promote content for download or a free demo or trial?

The whole point is Who the technology firm is trying to sell to. This is why Buyer Personas are so important: be very specific about who you are trying to reach, what their problems are and what they want from your company.
Then make the ... more

Jan. 13, 2012

Nick Davis answered this question at this roundtable

Improving Landing Page Conversion Rates [1/12 @ 1 pm]

When the intent of the landing page is to generate a lead for followup, are there recommendations to avoid creating a barrier to consumption?

Excellent information - thanks Anna!

Jan. 13, 2012

Joseph Carrabis and 1 other person answered this question at this roundtable

Improving Landing Page Conversion Rates [1/12 @ 1 pm]

Do you think neuromarketing has a place in measuring the neurological appeal of landing pages?

I agree that neuro has a place and have been promoting that for a while. What I disagree with is that neuro means big spends. Go through my list of columns on iMedia (http://www.imediaconnection.com/profiles/iMedia_PC_Articles.aspx?ID=3490) and you'll see that we've been explaining neuro since 2005 in ... more

Jan. 12, 2012

Anna Talerico and 1 other person answered this question at this roundtable

Improving Landing Page Conversion Rates [1/12 @ 1 pm]

What exactly is a microsite?

Usually a microsite is any sort of stand-alone web experience that may be between 2-10 pages and is specific to a topic, a message, a campaign or an offer. more

Jan. 12, 2012

138 people recently signed up for this roundtable

Improving Landing Page Conversion Rates

Jan. 12, 2012

Sherry Nouraini answered this question at this roundtable

Improving Landing Page Conversion Rates [1/12 @ 1 pm]

What are the most important areas to test for A/B testing? How should I prepare for A/B tests?

Hi Catherine,
I would start with these first:
1-Subject line of your email
2-Timing and day of sending the email
Once you optimized your open rates, then you can focus of increasing click-through rate which is the real metric for driving results. Also, remember not ... more

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