Share what you know with millions of people
Focus is the best place to turn what you know into remarkable content
Follow
Following
Unfollow
Lead Management Process
March 12, 2011
answered this question
Sept. 18, 2010
commented on a brief
Events
- Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
- Marketing Thought Leaders: A Conversation with Jamie Mallinger June 1 @ 11 am PT
- The Tricks to Paid Media June 6 @ 11 am PT
- Display Advertising for Brand Awareness June 20 @ 11 am PT
Top Contributors
more less
Carlos Hidalgo
Points: 66
Candyce Edelen
Points: 16
Elijah Ezendu
Points: 10
Senior Partner
Follow
Following
Unfollow
Tyler Garns
Points: 8
Director of Marketing
Follow
Following
Unfollow
Steve Gershik
Points: 6
Vice President of Marketing
Follow
Following
Unfollow
Justin Gray
Points: 6








Lead nurturing and lead management has been lumped in with marketing automation but they're really two different things that happen to go really, really well together.
You could automated an email campaign without ever bothering to capture the ... more