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Lead Management
May 9, 2012
Julian Poulter
and
16 other people
answered this question
What does sales want more: qualified leads or early leads?
This is a key question and organistions need a common definition of a lead and the reality is there are different people doing sales (lead development) and marketing (lead identifiction) . With a sales 'hat' on I use BANT or MANDACT (Money, Authority, need, Decision, ... more
May 8, 2012
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