Join Focus

Share what you know with millions of people

Focus is the best place to turn what you know into remarkable content

Follow Following Unfollow

Lead Nurture

Ask a Question

May 12, 2011

Marge Bieler and 2 other people answered this question

At what stage of the buying funnel are you using lead nurturing?

At RareAgent, lead nurturing starts with our pre-campaign research and during client/prospect meetings.
We use information learned to create "active" dialogues, i.e., phone, voice, social media, chat, etc.. By incorporating research, emotion and intelligence, we learn what is relevant to prospects, clients and us. We ... more

Marketing

Sales

B2B Marketing

B2B Sales

3 more topics

April 4, 2011

Gary Ambrosino and 4 other people answered this question

What's your most effective lead nurturing tactic to move through the funnel?

"Moving through the funnel" is the operative point in the question. Most people do it based on a timeline - - how fast is the prospect moving or how fast can you get them to move as measured in calendar time. But the actual "movement" ... more

Feb. 25, 2011

Amber Stevens and 1 other person answered this question

Better to lead nurture internally or to use a 3rd party vendor?

Hi John - at Eloqua, we manage our nurturing in-house. It's beneficial for us because we have the power to make adjustments on the fly, watch the behavior of the contacts and use that trend data to drive other program efforts. Our sales team can ... more

Information Technology

Marketing

3rd Party Lead Nurturing Programs

Hot Leads

7 more topics

Feb. 17, 2011

John Bozarjian asked a question

As a sales rep how do you manage to stay persistent but not crossing the line as a stalker?

Sales

Business Developement

Client Account Management

Client Acquisition

10 more topics

Jan. 5, 2011

Elle Woulfe and 1 other person answered this question

What variables should I include in my lead scoring model?

Hi Elizabeth,
When you think about your scoring program, you want to have a good handle on your ideal customer profile (prospect FIT) and the behaviors or actions you believe (or know to be) demonstrative of buying behavior or intent (prospect BEHAVIOR).
From an explicit perspective ... more

Nov. 2, 2010

Janet Grondin and 6 other people answered this question

Are there any books I should read about lead nurturing?

Real-Time Marketing & PR (releases Nov, 2nd)
• by David Meerman-Scott
© 2009 John Wiley & Sons
this is one to watch for/read more

Lead Management and Nurturing

Oct. 4, 2010

Tom Scearce and 6 other people answered this question

Tips before starting a lead nurturing program?

Hi Molly-
You’ve already gotten a lot of good advice here. So I’ll offer just one additional tip for your team to consider before launching your nurturing program.
* Write a lead nurturing customer experience brief *
If you plan to nurture leads at any ... more

Sept. 24, 2010

Joe Chernov and 2 other people answered this question

Is lead scoring different than lead nurturing?

Hi Peter,
Here is a link to a guide to lead scoring: http://media.eloqua.com/documents/Eloqua_Grande_Guide_Lead_Scoring.pdf
It pretty much sums up everything you need to know about the practice. It's also completely ungated. You don't need to provide us with any information to download it (ironically, this model ... more

Events

Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
Marketing Thought Leaders: A Conversation with Jamie Mallinger June 1 @ 11 am PT
The Tricks to Paid Media June 6 @ 11 am PT
Display Advertising for Brand Awareness June 20 @ 11 am PT

Top Contributors

more less

Jep Castelein

Points: 30

Lead Management Expert Follow Following Unfollow

Carlos Hidalgo

Points: 28

CEO Follow Following Unfollow

Tom Scearce

Points: 20

Principal Follow Following Unfollow

Elle Woulfe

Points: 20

Senior Manager, Marketing Pr... Follow Following Unfollow

Michael A Brown

Points: 20

President Follow Following Unfollow

Amber Stevens

Points: 20

Marketing Manager, DG & Lead... Follow Following Unfollow

Nick Johnson

Points: 20

Director of Marketing Follow Following Unfollow

Gary Ware

Points: 10

Director, Paid Media Service... Follow Following Unfollow

Martin Bittner

Points: 10

Follow Following Unfollow

Joe Chernov

Points: 10

VP Content Marketing Follow Following Unfollow

Candyce Edelen

Points: 10

CEO Follow Following Unfollow

hin dan

Points: -2

Follow Following Unfollow

Jeff Ogden

Points: -2

President Follow Following Unfollow

Search for...

Share what you know with millions of people

Focus is the best place to turn what you know into remarkable content

Lead Nurture

Recent Activity

Events

Top Contributors

Related Topics

Search for...

Share what you know with millions of people

Focus is the best place to turn what you know into remarkable content

Lead Nurture

Recent Activity

Events

Top Contributors

Related Topics

Log In

Not a member yet? Join Now

Join Now

Already a member? Login

Focus is free.

Focus is simple.

As Featured In