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Lead Nurturing Tools

Ask a Question

Feb. 25, 2011

Amber Stevens and 1 other person answered this question

Better to lead nurture internally or to use a 3rd party vendor?

Hi John - at Eloqua, we manage our nurturing in-house. It's beneficial for us because we have the power to make adjustments on the fly, watch the behavior of the contacts and use that trend data to drive other program efforts. Our sales team can ... more

Information Technology

3rd Party Lead Nurturing Programs

Jan. 11, 2011

Peter Johnston and 7 other people answered this question

At which stage should a lead be nurtured before passing it on to sales?

Interesting perspective, Michael.
There are certainly threads of four things happening, most of which you have covered.
1. Helping buyers towards an informed buying decision
2. Qualifying prospects to prioritise them
3. Moving them from stand-off closer to engagement.
4. Using intelligence to identify buying signals.
But they aren't stages. ... more

Focus Interactive Summit

Jan. 7, 2011

Peter Johnston and 4 other people answered this question

What lead nurturing software has the best functionality?

Nice to hear the Email marketers point of view, Stefan. Just to clarify a couple of points:
Every MA vendor has an interface with SalesForce. It is just a given. But there is a difference between interface and integration. Marketo, however, does not have a lead ... more

Lead Nurturing Tools

Jan. 4, 2011

Craig Rosenberg answered this question

Is chat an important channel for lead nurturing?

Chat is very "10 years ago". Chat is very useful in converting people on your web site. So, not lead nurturing per se, but guiding visitors past the anonymity of the website and into your sales funnel. It's a cheaper way to answer innocuous questions ... more

Lead Nurturing Tools

Marketing Automation

Dec. 21, 2010

BrandBull answered this question

What makes someone a good marketing nurturer?

If we are talking about a person here, he/she should have the ability to play multiple roles at the same time viz. Avid Networker, Keen Listener, Selfless Connector, Focussed Solution Designer and a Brand Evangelist.
If its an Automation Tool, it has to have the ... more

Lead Nurturing Tools

Marketing Automation

Dec. 21, 2010

Prugh Roeser and 3 other people answered this question

What do you think is the most important BANT criteria when it comes to lead nurturing?

Hi Everybody,
Assuming that BANT can be applied to lead nurturing, I would agree that NEED is probably the most important driver.
However, at the risk of stepping out of the mainstream, I would lobby that BANT should not be associated with lead nurturing.
BANT is a set ... more

Lead Development

Lead Nurturing Tools

Dec. 17, 2010

Cooper Nelson asked a question

How has social media affected marketing automation?

Lead Nurturing Tools

Marketing Automation

Events

Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
Marketing Thought Leaders: A Conversation with Jamie Mallinger June 1 @ 11 am PT
The Tricks to Paid Media June 6 @ 11 am PT
Display Advertising for Brand Awareness June 20 @ 11 am PT

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