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Lead Scoring
May 9, 2012
Julian Poulter
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16 other people
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What does sales want more: qualified leads or early leads?
This is a key question and organistions need a common definition of a lead and the reality is there are different people doing sales (lead development) and marketing (lead identifiction) . With a sales 'hat' on I use BANT or MANDACT (Money, Authority, need, Decision, ... more
Jan. 11, 2012
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Nov. 9, 2011
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