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Dec. 8, 2011

Al Shultz and 5 other people answered this question

How do you make your LinkedIn Tagline compelling? Share yours with us...

Leanne is right about being a red jacket. Bottom line, the point is to say what you do but also DIFFERENTIATE yourself from the other guys — which is the most fundamental tenet of smart marketing...
My LinkedIn tagline is:
"BtoB Marketing Guru specializing in Differentiation and ... more

Human Resources

Information Technology

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July 1, 2011

Ira Wolfe published a post

Monster News for Recruiting: New Facebook App Rivals LinkedIN

Oct. 26, 2010

Craig Rosenberg answered this question

What are good social networking sites for B2B; specifically for the food and beverage industry?

It seems every event we have re: social media, we get these questions about "is my industry on social media". The truth is, not many of us know...believe it or not, you may know better or at least can find out. When people ask me ... more

Marketing

B2B Social Networking

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Oct. 22, 2010

Rick Itzkowich and 3 other people answered this question

Is Linkedin best for b2b?

If your business is relationship-based, LinkedIn is superb. I best sumarize LinkedIn into the following sentence:
You don't know who all the people that you know, know. If you are strategic about using LinkedIn you can have access to millions of people in two clicks. For ... more

Oct. 21, 2010

Steve Allan answered this question

Linkedin Q&A: How would you engage on LinkedIn Q&A with discussion centers around your expertise?

Sarah,
I advocate the soft sell approach. Showcase your expertise - first. I think it is fine if you include your website on the post.
If you are a blogger - post your blogs with appropriate groups.
Join as many groups that apply to your field as possible. ... more

Oct. 19, 2010

Rick Itzkowich and 2 other people answered this question

Do you find LinkedIn Groups valuable? Why or why not?

Elizabeth,
I started a group a few months ago and have found it to be very rewarding. There is a high degree of interaction, humor and relationship-building. Groups are communities and what make the communities thrive are the people.
In my opinion, the key is ... more

Sept. 19, 2010

Andrew Baker and 4 other people answered this question

Which Linkedin group is best for IT professional, CIO and IT project managers?

LinkedIn made a big mistake by focusing on groups over Questions and Answers. Groups are private, you can only be a member of a limited number of them, and there are too many of them that overlap. I find that Focus is now a really ... more

Information Technology

June 9, 2010

David Foreman published a brief

Social Media for B2B: Choosing the Right Platform

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Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
Marketing Thought Leaders: A Conversation with Jamie Mallinger June 1 @ 11 am PT
The Tricks to Paid Media June 6 @ 11 am PT
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