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Loyalty

Nov. 24, 2011
Jesse de Agustin
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4 other people
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Does having your CEO engage on Twitter encourage trust/ loyalty with customers and employees?
I think Harrison makes some excellent points - if a company is to "put" a CEO (or a C-level exec) on Twitter, the presence must be authentic, consistent, and maintain a digital footprint that interests their audience and contributes to their organization. I do think ... more
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