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Sept. 16, 2011

Jacques Spilka and 3 other people answered this question

Is marketing automation only for B2B or does it also apply to B2C?

Welcome to my pet peeve. See my blog “Eloqua, Marketo, and Aprimo are not Marketing Automation” at http://blog.whatsnexx.com/2011/02/index.html for the full rant.
The mechanics of B2C automation are somewhat different. As pointed out by the comments above, the main difference is volume. If we view the ... more

Aug. 31, 2011

Jacques Spilka answered this question

What are some of the emerging trends in the marketing automation space?

Hi Carlos,
Here is what we are doing, and we believe it is a technology that will disrupt the marketing automation space. Customer State Marketing is a new approach to MA:
1) It puts the customer state in the middle and then reacts to customer events (e.g. ... more

Aug. 22, 2011

Peter Johnston and 6 other people answered this question

Should more companies look to outsource the operation of their marketing automation solution?

In the modern world, with manufacturing outsourced, the most important asset for any company is their relationship with their customers. Seth Godin's Tribes is becoming reality, with customers clustered round companies they believe have valuable answers.
As we look beyond marketing automation we see it as ... more

July 4, 2011

Peter Johnston and 1 other person answered this question at this roundtable

Avoiding the Potential Pitfalls of Marketing Automation [6/21 @ 1 pm]

What questions do you have for the Marketing Automation Panel?

Thanks for responding, Steve.
Unfortunately it seems you and I are in a minority, in recognising the role of good salespeople in facilitating a buyer's purchase.
All Marketing Automation platforms pretend they bring sales and marketing together. Then their people start talking about "Marketing makes Leads ... more

June 18, 2011

Duncan Macdonald and 8 other people answered this question

Does HubSpots acquisition of Performable make them a legitimate marketing automation vendor?

Will be interesting to see how the product develops. By many hubspot has been seen as marketing automation tool when it has lacked a lot of true markering automation function. Watch with interest more

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