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Mark Schaefer

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June 29, 2011

Lowell Mims and 2 other people answered this question

Should blogging about new products and/or services be done at the same time as press releases?

Also, PRWeb.com has the ability to help small business owners with free tips on their press release! more

Marketing

Blogging

Blogging Tips

Fissocial

3 more topics

June 28, 2011

Glenn Friesen and 1 other person answered this question

Any comments on using Blogger vs. Wordpress for a blog?

I have built websites on Blogger and WordPress -- self-hosted and otherwise. WordPress is by far the better CMS.
I did notice that Blogger content was indexed slightly faster -- until the caffeine update, when both were indexed in about the same time.
For customization? Wordpress.
For security? ... more

June 8, 2011

Aaron Eden answered this question

Which free plug-in blog software do you recommend?

Hi Lauren,
We have written two articles detailing the business rewards of 6 WordPress plugins. I hope you find them helpful.
* Top 3 WordPress Plugins for SMM and SEO Boosting:
http://ezinearticles.com/?Social-Media-for-Business%287%29---Top-3-WordPress-...
* Social Media for Business (8) - 3 Must-Have WordPress Plugins:
http://ezinearticles.com/?Social-Media-for-Business-%288%29---3-Must-Have-Wor... more

March 24, 2011

Karen Mcfarlane and 6 other people answered this question

How often should a company blog about their company or their product?

It depends on your audience and the expectations that you have set. It also depends on how often you blog. If you blog 1/week and 1/2 of your blogs are about how great your product is, then that's not so interesting. But if the bulk ... more

March 16, 2011

Pamela Hongsakul answered this question

What approach should you have when looking to integrate a blog or Twitter into your business model?

Offer value - deliver insightful, unique information and well-thought out analysis. Never copy others. Never do hard sales. Blogs and Twitter streams are PR tools. PR is Relations, not advertising.
The biggest mistake people can make is to render their blogs and twitter streams irrelevant. ... more

March 14, 2011

Alan Berkson answered this question

How can a SMB generate and re-generate social media buzz when operating on such a small scale?

Social Media, like any other marketing or promotional effort, requires some planning and strategy. Start with why? Is your goal to create a high volume traffic to your website? Is it to create awareness of your business locally, nationally? The scope of your goal will ... more

March 14, 2011

Jeremy Pepper answered this question

What are the best ways to find brand advocates?

Paid brand advocates are usually not advocated - they are paid shills that will abandon the brand once the paycheck stops coming.
True brand advocates and enthusiasts love the brand without any real engagement; they are fans of the services or products or what the solution. ... more

March 14, 2011

Lauren Harper asked a question

What are the metrics you would use/look at in a company to measure the success of social media?

Marketing

Fissocial

Focus Interactive Summit

Mark Schaefer

1 more topic

March 14, 2011

Lauren Harper asked a question

How do you value Facebook in the social media mix?

Marketing

Facebook

Fissocial

Focus Interactive Summit

1 more topic

March 14, 2011

Lauren Harper asked a question

What's your impression of the "Twitter for Business" program Twitter has in beta right now?

Marketing

Fissocial

Focus Interactive Summit

Mark Schaefer

2 more topics

March 12, 2011

Guy Stephens (@guy1067) and 1 other person answered this question

How would you deal with a social media crisis like what Chrysler went through this week?

Wondering why we've never had telephone, email, letter or fax crises before, but we have social media ones? By focussing on the channel do we somehow overlook the underlying cause of the crisis?
Also wondering if a company is truly social whether they would react in ... more

Marketing

Chrysler

Crisis

Crisis Communications

5 more topics

March 10, 2011

Ken Nadreau and 3 other people answered this question

Would it make more sense to create a blog that is part of your site's domain or a separate blog?

@Zaki, you said "Especially for an organization thats old-school, too sales-driven or too introvert." which is true for many companies. But if they want to compete in this age of social media and information driven traffic, then they need to adapt to some "new-school" methods, ... more

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Mark Schaefer

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