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June 13, 2011

Brian Cipresse selected a best answer for

Is there a web-based tool to solicit forced-rank-order prioritization from participants.

I've used great online tools like Doodle that make it easy to ask a group of people to select the best date or location for an event. And I've used more formal tools like Survey Monkey to build surveys. I'm looking for something more Doodle-like ... more

Information Technology

Marketing

Market Analysis

Rank

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April 26, 2011

tony milone asked a question

Is there a development process called "Strategic Circle"?

April 5, 2011

Eric Brandenburg and 5 other people answered this question

Is it wise to invest in market research on my target audience/market before starting my business?

Have a look at my article for some further discussion:
http://www.startupdonut.co.uk/blog/2011/03/friends-think-you-have-great-busin...

March 29, 2011

Bob Swedroe and 1 other person answered this question

Is the ERP market poised for a breakout year in 2011?

As the President & CEO of an ERP company, I don't think that 2011 will be a break-out year for ERP companies. The ERP is a mature market, but thankfully for Expandable, there will always be new companies and growing companies needing an ERP system ... more

Information Technology

Operations

Enterprise Resource Planning

ERP

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Feb. 3, 2011

Jeff Kryder and 1 other person answered this question

What is the value of market research?

Kudos to Scott for his thoughtful and accurate comments.
I particularly like his comments on qualitative findings. When I work on marketing strategy and developing tactics, it's common to hear executives say that they know their markets and that research is a waste of time ... more

Feb. 1, 2011

Stephanie Cipresse answered this question

At what point in the buying process is surveying the buyer/ customer most effective?

Unfortunately there is not a "best time" to do a survey. And the more focused one can be in what decisions one is making from the research, the better one can pick the right moment and method of collection.
First -- I always recommend separating ... more

Jan. 28, 2011

Cindy Alvarez and 1 other person answered this question

What are the main differences between Woopra, Reinvigorate and KISSmetrics?

It depends on what you need to learn about your site/business.
Woopra and Reinvigorate are both focused on real-time "what are people doing on your site, right now?" Since I have not compared the two directly, I can't speak to what differentiates them.
KISSmetrics' target customer ... more

Jan. 15, 2011

Elijah Ezendu and 1 other person answered this question

How do you formulate a competitor analysis strategy?

It's good to acknowledge that Mark Burgess pointed out some factors for consideration in formulation of competitor analysis strategy. It's noteworthy to state herein that competitor analysis strategy is a solution orientated route for profiling the history, ownership, organisational structures, processes, culture, products characteristics, value ... more

Marketing

Competitive Intelligence

Competitor Analysis

Industry Analysis

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Jan. 10, 2011

Jonah Sobus asked a question

How has the process of market segmentation changed over the years?

Jan. 6, 2011

Andrew Vint asked a question

What do you look for in a Social Media App?

Dec. 22, 2010

Barbara Bix answered this question

How do you choose your research sample in B2B markets?

It depends on what you're trying to research. Can you provide more information about your question.
You mention target "customers" rather than prospects. Does this mean you're trying to test the desirability of new functionality? If so, you may want to examine your CRM or any ... more

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