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Marketing Accountability
March 10, 2011
John Cousineau
answered this question
How do you measure the so needed collaboration between marketing and sales?
Laura: IMO, the key to this is metrics that bridge the lands of these two divides, creating a common language with which to understand what's being achieved in Sales from what's being done by Sales + Marketing. Best example: the time + effort it's taking ... more
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John Cousineau
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