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Marketing Automation Campaigns

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Feb. 5, 2011

Richard McCartney answered this question

What kind of conversion rate should companies expect to get from their marketing automation efforts?

Lauren - I see you are from FOCUS.com, so this is probably more about stirring up conversations on this subject than needing the information yourself (sorry, if I am wrong).
The first thing to establish is what you mean by a "conversion". Do you mean emails ... more

Marketing

Conversion

Conversion Rates

Marketing Automation

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Jan. 20, 2011

Carlos Hidalgo answered this question

Would you argue that marketing automation is more than just a process?

Lauren:
I would say that marketing automation is not a process at all. Marketing automation is a technology that can enable process.
I do agree however that defining a solid lead management process is a way of doing business that necessitates a transformation of marketing and sales ... more

Marketing

Business Processes

Marketing Automation

Marketing Automation Campaigns

Jan. 18, 2011

Mac McConnell and 1 other person answered this question

Should your marketing department be the owner of your marketing automation efforts?

I agree with Brian - marketing should own the system with input from other key stakeholders. Marketing is the only group in an organization with the right charter to manage such a system. If done properly, marketing should be having a one to many conversation, ... more

Marketing

Marketing Automation

Marketing Automation Campaigns

Marketing Department

Nov. 3, 2010

Chris Selland and 7 other people answered this question

Is marketing automation just glorified email marketing?

Marketing Automation absolutely should NOT be just 'glorified email marketing' - although I agree with many of the other experts in that many companies use it that way.
Marketing is multi-channel - including inbound and outbound - so if we are going to call it 'Marketing ... more

Marketing

Email Marketing

Marketing Automation

Marketing Automation Campaigns

Oct. 24, 2010

Roy Russo published a brief

A Buyer's Guide to Email Deliverability

Oct. 10, 2010

Peter Johnston and 1 other person answered this question

What are the strengths/weaknesses of Marketo?

How do you find it changes your company's marketing, Candyce? Do you find yourself working round it, or it working for you? What do you do differently? more

Marketing

Marketing Automation

Marketing Automation Campaigns

Marketing Automation Strategy

1 more topic

Oct. 5, 2010

Wayne Nimmo asked a question

Any recommendations for using marketing automation to accelerate buyers?

Marketing

Marketing Automation

Marketing Automation Campaigns

Marketing Automation Strategy

Oct. 5, 2010

Candyce Edelen and 2 other people answered this question

Is it important to segment my lists based on demographics as part of lead nurturing?

Brook,
I echo Carlos and Mark. You should work to segment on title, buyer role, industry, company size, product interest, anticipated needs, and any other criteria you can use to make your messages more relevant.
The better you do at segmentation, the more personal you ... more

Oct. 1, 2010

Karl Kleinbach and 7 other people answered this question

Does marketing automation really close the gap between sales and marketing?

Following best practices for implementing and continuously improving a marketing automation system will require marketing and sales to work in concert. This can obviously only happen if the executive team supports this goal, but given that the answer is a simple yes.
How, better acceptance ... more

Marketing

Sales

Marketing Automation

Marketing Automation Campaigns

Sept. 28, 2010

Merlin Francis and 11 other people answered this question

I've heard that Eloqua is losing market share to Marketo- is that true?

Hi Adam,
It is really great to see how different companies competing in the Marketing Automation space are having a healthy discussion, putting forward their points in a very matter of fact manner.
But I feel we are missing a very important point in this discussion.
Many small ... more

Marketing

Eloqua

Marketing Automation

Marketing Automation Campaigns

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Marketing Thought Leaders: A Conversation with Jamie Mallinger June 1 @ 11 am PT
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