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Marketing Automation Features

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July 26, 2011

Nadra Ghaddar and 2 other people answered this question

Why did you choose your particular marketing automation vendor?

We selected TreeHouse Interactive’s MarketingView because they not only have a great marketing automation product, but they also have some of the best account management to accompany their product.
Their integration with our CRM product was easy to implement. We use MarketingView for our day-to-day ... more

Marketing

Marketing & Sales

Marketing Automation

Marketing Automation Features

Dec. 13, 2010

Geraldine Roy and 9 other people answered this question

Besides email, what other channels should I use for lead nurturing?

Good questions...and great answers.
You have already received an answer re: other channels to consider, but that doesn't mean those are the ones you should use for your lead nurturing project. It is impossible to answer your question without knowing who you are targeting. i.e. ... more

Dec. 10, 2010

Aaron Lintz and 1 other person answered this question

How do I build an opt-in mailing list for lead nurturing?

If it is just for lead-gen, then you need a CRM or other tagging mechanism to filter and selectively send information to the right audience.
e.g. Once they buy, they should never be sent a discount code for the item they bought
There are a few ... more

Dec. 4, 2010

Jacques Spilka and 2 other people answered this question

How has social media affected marketing automation?

I agree with Steve. Marketing Automation has come to mean too many things to too many people. Marketing automation is a means of ensure a consistent response to a given stimulus. It is a machine. A campaign has campaign rules that need to the consistently ... more

Marketing

Small Business

Marketing Automation

Marketing Automation Features

7 more topics

Nov. 24, 2010

Bob Leonard and 6 other people answered this question

Should I get sales to help with creating content?

The short answer is, "Yes. Absolutely." The smaller the company, the more important input from Sales is. I would add, though, that you want to be selective which sales people you align with. Sales management will often try to pair you with the most junior ... more

Marketing

Content Generation

Marketing Automation

Marketing Automation Campaign

1 more topic

Oct. 22, 2010

Jessica Groopman and 1 other person answered this question

How do you score leads?

Parker, this is a great question... and key to effective lead generation and nurturing. Kim's response is spot on, and a truly excellent answer to your question.
There are two things I would expand on. One is that lead scoring can vary depending on the ... more

Marketing

Lead Scoring

Marketing Automation

Marketing Automation Features

Oct. 18, 2010

Ralph Campbell asked a question

What business functions should I automate?

Information Technology

Marketing

Marketing Automation

Marketing Automation Best Practices

4 more topics

Oct. 16, 2010

Henry Bruce and 7 other people answered this question

Is marketing automation really about automation or is it about visibility?

All great answer here. One added point is that marketing automation is a key enabler for marketing and sales to become better aligned. This is especially true as the economic down turn continues and firms are looking to optimize the sales & marketing cost model. ... more

Marketing

Automation

Marketing Automation

Marketing Automation Features

Oct. 11, 2010

Marcus Tewksbury and 2 other people answered this question

What can cause a decline in a lead score?

+1 Candyce.
You usually set the conditions that lead to point decline. Some common examples include public email address (yahoo, msn, etc.), visiting the career section, or student or other non-rev title. Something else you see now see is also point decay for activity spread ... more

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