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Marketing Automation Industry

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Justin Gray
Jan. 4, 2012
Justin Gray asked a question
Do you feel like you are better equipped for Marketing Automation in 2012 - and why?
B2B Best Practices
Demand Generation Software
Demand Generation Strategy
Lead Generation
4 more topics
Be the first to answer
Peter Johnston
Nov. 21, 2011
Peter Johnston and 10 other people answered this question at this roundtable
How to Measure the ROI of Marketing Automation Software [9/22 @ 11 am]
What is the number one reason companies are buying marketing automation? (right or wrong)
Marketing
Sales
Small Business
Enterprise
4 more topics
13 Answers • Answer this question
Shawn Naggiar
Oct. 23, 2011
Shawn Naggiar and 2 other people answered this question at this roundtable
MAI Series: Three Views of Marketing Automation [10/13 @ 1 pm]
What is the optimal number of people to have on board dedicated to operating a marketing automation solution?
Finance
Marketing
Sales
B2B Marketing
5 more topics
3 Answers • Answer this question
Jacques Spilka
Oct. 14, 2011
Jacques Spilka answered this question at this roundtable
MAI Series: Three Views of Marketing Automation [10/13 @ 1 pm]
How does a company take "baby steps" when it comes to selecting and implementing a marketing automation solution?
Finance
Marketing
Sales
B2B Marketing
5 more topics
1 Answer • Answer this question
john kottcamp
Oct. 13, 2011
john kottcamp asked a question at this roundtable
MAI Series: Three Views of Marketing Automation [10/13 @ 1 pm]
For SMB companies, can you outsource the marketing automation skills just described or does it need to be an internal resource?
Finance
Marketing
Sales
B2B Marketing
5 more topics
Be the first to answer
James Panagas
Oct. 13, 2011
James Panagas asked a question at this roundtable
MAI Series: Three Views of Marketing Automation [10/13 @ 1 pm]
What is the minimum annual revenue generated by a company in order for them to be a good candidate for marketing automation?
Finance
Marketing
Sales
B2B Marketing
5 more topics
Be the first to answer
Christina Warner
Oct. 13, 2011
Christina Warner asked a question at this roundtable
MAI Series: Three Views of Marketing Automation [10/13 @ 1 pm]
What are some benefits of using MA as opposed to CRM like SFDC for email campaigns?
Finance
Marketing
Sales
B2B Marketing
5 more topics
Be the first to answer
Gary Hart
Oct. 13, 2011
Gary Hart asked a question at this roundtable
MAI Series: Three Views of Marketing Automation [10/13 @ 1 pm]
What are the false expectations and myths of marketing automation?
Finance
Marketing
Sales
B2B Marketing
5 more topics
Be the first to answer
Mark Stonham
Oct. 13, 2011
Mark Stonham and 1 other person answered this question at this roundtable
MAI Series: Three Views of Marketing Automation [10/13 @ 1 pm]
To repeat Steve Gershik, what is your boldest prediction for the marketing automation space in 2012?
Information Technology
Marketing
Sales
B2B Marketing
5 more topics
2 Answers • Answer this question
Mike O'Horo
Oct. 13, 2011
Mike O'Horo asked a question at this roundtable
MAI Series: Three Views of Marketing Automation [10/13 @ 1 pm]
How are you distinguishing between "marketing automation" and "sales automation"?
Finance
Marketing
Sales
B2B Marketing
5 more topics
Be the first to answer
Mike O'Horo
Oct. 13, 2011
Mike O'Horo asked a question at this roundtable
MAI Series: Three Views of Marketing Automation [10/13 @ 1 pm]
How are you distinguishing between "marketing automation" and "sales automation"?
Finance
Marketing
Sales
B2B Marketing
5 more topics
Be the first to answer
Joseph Zuccaro
Oct. 13, 2011
Joseph Zuccaro asked a question at this roundtable
MAI Series: Three Views of Marketing Automation [10/13 @ 1 pm]
Do you see any conflict between who "owns" CRM and who "owns" Marketing Automation (if they are different departments)?
Finance
Marketing
Sales
B2B Marketing
5 more topics
Be the first to answer
Justin Gray
Oct. 13, 2011
Justin Gray and 2 other people answered this question at this roundtable
MAI Series: Three Views of Marketing Automation [10/13 @ 1 pm]
What is the latest data on successful marketing automation implementations?
Customer Service
Finance
Information Technology
Marketing
7 more topics
3 Answers • Answer this question
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