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Marketing Automation Institute
Nov. 10, 2011
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Oct. 23, 2011
Shawn Naggiar
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MAI Series: Three Views of Marketing Automation
[10/13 @ 1 pm]
What is the optimal number of people to have on board dedicated to operating a marketing automation solution?
No more than 1 under any circumstance. Depending on how complex the MA platform you choose is, you could easily get away with a shared resource or even have a non-techncal marketing operate it. Independant of who is going to be the "admin" you need ... more
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