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Marketing Automation Strategy

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Justin Gray
Jan. 4, 2012
Justin Gray asked a question
Do you feel like you are better equipped for Marketing Automation in 2012 - and why?
B2B Best Practices
Demand Generation Software
Demand Generation Strategy
Lead Generation
4 more topics
Be the first to answer
Alex Chan
Dec. 29, 2011
Alex Chan and 1 other person answered this question at this roundtable
MAI Series: Marketing Automation – Back to the Future [12/8 @ 11 am]
Most marketing automation tools are very email focused to nurture. How do you integrate other channels? i.e. retargeting, mobile, offline stuff?
Marketing
Sales
B2B Marketing
Lead Management
3 more topics
2 Answers • Answer this question
John Ribbler
Dec. 9, 2011
John Ribbler and 2 other people answered this question at this roundtable
MAI Series: Marketing Automation – Back to the Future [12/8 @ 11 am]
Does adoption mean purchase or use? Are there statistics on how many companies who contract SaaS MA get it working?
Marketing
Sales
B2B Marketing
Lead Management
3 more topics
3 Answers • Answer this question
Bryan Brown
Dec. 8, 2011
Bryan Brown answered this question at this roundtable
MAI Series: Marketing Automation – Back to the Future [12/8 @ 11 am]
In a budget squeeze, how can MA deliver topline results not years but quarters from adoption, if extensive training is necessary to implement it?
Marketing
Sales
B2B Marketing
Lead Management
3 more topics
1 Answer • Answer this question
Grant Miller
Dec. 8, 2011
Grant Miller asked a question at this roundtable
MAI Series: Marketing Automation – Back to the Future [12/8 @ 11 am]
What is the breakeven point (in $$ of revenue) for MA to make sense for an SMB ?
Marketing
Sales
B2B Marketing
Lead Management
3 more topics
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Joseph Zuccaro
Dec. 8, 2011
Joseph Zuccaro asked a question at this roundtable
MAI Series: Marketing Automation – Back to the Future [12/8 @ 11 am]
Are marketing departments competent to implement Marketing Automation or do CMOs need to replace them with those that have these scarce skills?
Marketing
Sales
B2B Marketing
Lead Management
3 more topics
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Ralf Hug
Dec. 8, 2011
Ralf Hug asked a question at this roundtable
MAI Series: Marketing Automation – Back to the Future [12/8 @ 11 am]
How do you implement in a global environment? How much centralized vs. decentralized?
Marketing
Sales
B2B Marketing
Lead Management
3 more topics
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Caty Kobe
Dec. 8, 2011
Caty Kobe asked a question at this roundtable
MAI Series: Marketing Automation – Back to the Future [12/8 @ 11 am]
How popular is mktg automation among B2C marketers? Will it increase/ decrease going forward?
Marketing
Sales
B2B Marketing
Lead Management
3 more topics
Be the first to answer
Lauren Harper
Dec. 6, 2011
Lauren Harper asked a question at this roundtable
MAI Series: Marketing Automation – Back to the Future [12/8 @ 11 am]
How much do you expect adoption of marketing automation to grow in 2012?
Marketing
Sales
B2B Marketing
Lead Management
3 more topics
Be the first to answer
Caty Kobe
Dec. 5, 2011
Caty Kobe asked a question at this roundtable
MAI Series: Marketing Automation – Back to the Future [12/8 @ 11 am]
What examples can you show of companies who are succeeding with marketing automation?
Marketing
Sales
B2B Marketing
Lead Management
3 more topics
Be the first to answer
Sam Oh
Dec. 1, 2011
Sam Oh answered this question at this roundtable
MAI Series: Marketing Automation – Back to the Future [12/8 @ 11 am]
What will marketing automation vendors do to improve adoption and client success rates?
Marketing
Sales
B2B Marketing
Lead Management
3 more topics
1 Answer • Answer this question
Nic Windley
Nov. 22, 2011
Nic Windley and 2 other people answered this question at this roundtable
MAI Series: Marketing Automation – Back to the Future [12/8 @ 11 am]
What impact will Hubspot have on the marketing automation market?
Marketing
Sales
B2B Marketing
Lead Management
3 more topics
3 Answers • Answer this question
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