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May 20, 2012

Robert Pease asked a question

What is the biggest obstacle to broader adoption of marketing automation systems?

Marketing

Marketing Automation

May 9, 2012

Steve Oliver and 7 other people answered this question

We're nearly halfway through 2012. What are the biggest marketing challenges you are seeing?

For me the biggest challenge is getting marketers and business people to realise the underlying product or experience needs the most work. The marketing side won't matter a dot if you're core business is crap or not innovating at the pace of competitors. Better to ... more

May 9, 2012

Julian Poulter and 4 other people answered this question at this roundtable

Cutting Edge Content Marketing Strategies [5/1 @ 1 pm]

Doesn't content marketing just mean the same thing as customer communications?

My view is a little different. Content that is fresh, interesting and engaging is something that will mean other people whether they be prospects, suspects, customers or ex customers will find interesting.
If they find your content interesting - what ever the topic of medium ... more

May 9, 2012

Bhuvan Thaker asked a question

Can any one see any synergy between marketing automation and social media monitoring software?

Marketing

Marketing Automation

Social Media Marketing

May 9, 2012

Julian Poulter and 16 other people answered this question

What does sales want more: qualified leads or early leads?

This is a key question and organistions need a common definition of a lead and the reality is there are different people doing sales (lead development) and marketing (lead identifiction) . With a sales 'hat' on I use BANT or MANDACT (Money, Authority, need, Decision, ... more

May 9, 2012

Dyana Klein and 4 other people answered this question

Should you be selling marketing automation to your boss?

Totally agree with the points made on this thread. You know, I will never forget something a Gartner analyst once told me. It went something like this: "Stop talking to me about technology and SOLVE MY PROBLEM." Never forgot it, and it's something I think ... more

Marketing

Marketing Automation

Marketing Technology

May 3, 2012

Michael A Brown and 1 other person answered this question at this roundtable

Cutting Edge Content Marketing Strategies [5/1 @ 1 pm]

What does the term "content engineer" mean to you? Do you have a dedicated role in this capacity within your company?

Content engineer = writer/producer

Information Technology

May 1, 2012

Michael A Brown answered this question at this roundtable

Cutting Edge Content Marketing Strategies [5/1 @ 1 pm]

What does "content" mean to you?

Content is written, visual, or spoken copy designed to achieve one or more of these objectives within the selling/consideration/buying process
• attract attention and interest
• educate and differentiate
• promote and inspire
• provoke a positive response and an observable, measurable forward step
Good ... more

May 1, 2012

Scott Mitchell answered this question at this roundtable

Cutting Edge Content Marketing Strategies [5/1 @ 1 pm]

How "mature" is your approach to content marketing.

Here is a framework to consider...
Stage 1: Chaos or Ad Hoc
At this stage, writers are writing, editors are editing and content is published.
And that's it. No theme, no tracking...no plan at all. While this may work if your blog is just for ... more

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