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Marketing Automation

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Brian McGuire and 8 other people answered this question at this roundtable

Jan. 26, 2012

Modern B2B Marketing Strategies [7/12 @ 1 pm]

Is it me or is sales-marketing alignment only being talked about by marketing?

I believe that we Marketers focus more on the alignment question because it speaks to the longer-term view of the connection (or lack thereof) between the activities in the earlier stages of the marketing-sales funnel and those in the latter stages. Sales is naturally focused ... more

B2B Marketing Week

Content Marketing

Inbound Marketing

Matt Heinz and 8 other people answered this question

Jan. 19, 2012

What are the top things 3-5 things that buyers should know about marketing automation?

One of the biggest challenges for many organizations is making the case for marketing automation in the first place.
If others in your group or organization need convincing to give marketing automation software a go, here are nine proven ways to get the thumbs-up.
1. ... more

Demand Generation

Britty Wagner asked a question

Jan. 18, 2012

What types of B2B marketing automation tools is your company utilizing?

Lead Generation

Jonathan Inman asked a question

Jan. 17, 2012

Is anyone using marketing automation for internal/employee communications and engagement?

Employee Engagement

Internal Communications

Justin Gray asked a question

Jan. 4, 2012

Do you feel like you are better equipped for Marketing Automation in 2012 - and why?

B2B Best Practices

Demand Generation Software

Demand Generation Strategy

Lead Generation

Justin Gray and 7 other people answered this question

Jan. 4, 2012

Is anyone using Marketo's automated marketing software? Possibly matched up with Salesforce?

Jason,
Check out:
- Data.com - with the SFDC acquisition they will become the prominent data provider
- If you are Webinar marketing make sure you take advantage of their webinar vendor connectors
- Look at Kwanzoo.com if you are doing online advertising
- Check ... more

Marketing Automation

Dan McDade and 9 other people answered this question

Jan. 3, 2012

What are the technologies that best-in-class marketers absolutely have to have at their disposal?

Let's not overlook that the best new technology might actually be using one you have. It is painful to watch the wasted spend above the funnel; and the wasted opportunities that simply get lost in the funnel of many if not most companies. Comparing your ... more

Content Marketing

Email Marketing

Dan McDade and 2 other people answered this question

Jan. 3, 2012

What are some "wildcard" trends we might see in technology marketing over the coming year?

Rather than paying lip service to lead quality, there will actually be a focus on lead quality over quantity in a growing number of best in class companies (as 2012 progresses). Some of this will be precipitated by the "Occupy Marketing" movement. Senior executives will ... more

Content Marketing

Email Marketing

Matthias Rothkoegel asked a question

Jan. 3, 2012

Eloqua launches website in German. Is it the final breakthrough for Marketing Automation in Europe?

Demand Generation

Demand Generation Software

Lead Generation

Events

How to Sell B2B Products and Services via Paid Search Feb 9 @ 11 am PT
Social Media and Content Marketing For Business Q&A Feb 14 @ 11 am PT
The Rise of Pinterest in B2B Feb 15 @ 11 am PT

Top Contributors

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Carlos Hidalgo

Points: 1374

CEO Follow Following Unfollow

Steve Gershik

Points: 999

Chief Marketer Follow Following Unfollow

Craig Rosenberg

Points: 955

Vice President, Sales and Ma... Follow Following Unfollow

David Raab

Points: 732

Principal Follow Following Unfollow

Joe Chernov

Points: 691

VP Content Marketing Follow Following Unfollow

Justin England

Points: 430

SaaS Marketing Automation & ... Follow Following Unfollow

Kim Albee

Points: 414

President & Founder Follow Following Unfollow

Joseph Zuccaro

Points: 399

President & CEO Follow Following Unfollow

Loren McDonald

Points: 360

VP, Industry Relations Follow Following Unfollow

Ardath Albee

Points: 356

CEO and B2B Marketing Strate... Follow Following Unfollow

Peter Johnston

Points: 349

Director (CEO) Follow Following Unfollow

Steve Woods

Points: 343

CTO Follow Following Unfollow

Howard Sewell

Points: 296

President Follow Following Unfollow

Adam Blitzer

Points: 270

COO Follow Following Unfollow

Chris Selland

Points: 254

Chief Marketing Officer Follow Following Unfollow

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