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Marketing Best Practices

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May 12, 2011

George Adamidis and 3 other people answered this question

Is there a "best day" for email marketers to reach consumers?

The studies quoted in the question are old, and for the most part people have moved away from the question because what works for one company will not necessarily work for others.
Perfect example - I managed a very large e-tailers Email program, and everyone was ... more

Email Marketing

Marketing Best Practices

Marketing Campaign Strategies

June 1, 2010

Paul Dilger and 2 other people commented on a brief

Why Sales & Marketing Don’t Speak the Same Language

Good article Becky. Geoffrey James of BNET's Sales Machine has some pretty outspoken views on the gulf between sales and marketing. Well worth subscribing to. more

Internet Marketing

May 20, 2010

Matt Heinz and 1 other person commented on a brief

Common Points of Failure for Marketing Organizations (And How to Avoid Them)

The key to accepting failure in a marketing organization often has a lot to do with company or department culture, which often comes down to who's at the top. This can be made and improved upon (quickly) as a leadership issue, where your team members ... more

Marketing Best Practices

Points of Failure

May 18, 2010

Jeff Ogden and 1 other person commented on a brief

How Will the Salesforce/Jigsaw Acquisition Change the B2B Industry?

"You provide what sounds like a sales pitch." Selling what? There is not one word in there about which product you should buy. My point is that it can help address the long signup and data quality problem.
Your point about locking buyers in to Salesforce.com ... more

Marketing Best Practices

Marketing Management

May 12, 2010

Kevin Temple and 4 other people answered this question

Inbound Marketing Programs: We do a lot, now have too many leads, any tips?

I'd second Jeff's answer, lead scoring is important. (His paper is great!) After that, I'd suggest a (Dis)Qualification process.
One of my current customer's had the same problem you identified. We designed a (dis)qualification process that started with three questions:
1. What business reasons brought ... more

May 6, 2010

Tom Egelhoff and 4 other people answered this question

Where do you gather your marketing intelligence?

Hi Lindsey, Marketing Intelligence is a pretty broad topic but depending on what you want here are some places you can try.
If you are looking for demographics:
www.melissadata.com - Click on "free lookups" everything from income tax returns, housing sales, numbers of people who move ... more

Marketing Best Practices

April 7, 2010

Ovidiu Dita commented on a brief

2010: Year of Social CRM

The new www.my-catalog.biz will be launched

Information Technology

March 27, 2010

Robert Lutes and 2 other people answered this question

What is the right first steps in setting up a demand generation campaign?

Of course we must determine those simple four "P"s of marketing. These are: Product, Price, Place and Promotion.
What is the place in the life cycle of your product?
Is this an innovative product? Who is the customer? What is the size of the marketplace? ... more

Demand Generation

Lead Generation

Events

Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
Marketing Thought Leaders: A Conversation with Jamie Mallinger June 1 @ 11 am PT
The Tricks to Paid Media June 6 @ 11 am PT
Display Advertising for Brand Awareness June 20 @ 11 am PT

Top Contributors

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Kevin Temple

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Michael Damphousse

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Tamika Drake

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George Adamidis

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Jordie van Rijn

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emailmarketing consultant Follow Following Unfollow

Jeff Ogden

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