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Dec. 29, 2011

Jim Ducharme answered this question

What are some technology buzzwords you wish would go away?

Hi Lauren,
I don't know if I would wish any away, but I would like to see more of us not take it for granted that everyone knows what we are talking about when we use terms such as "social integration" or "engagement" or "relevance." ... more

Marketing Content

Technology Marketing

Nov. 9, 2011

Liz Bowen asked a question

What's the difference between marketing content and marketing collateral?

Marketing Collateral

Oct. 13, 2011

Dragos Ilinca and 1 other person answered this question

What are some best practices marketers can adopt to generate content that sales can really use?

1. Customer Surveys. On the one hand you want to find out why customers chose you, what made them decide to buy, what they love about the product/service and how they'd describe it to someone else. Then you want to talk to people that either ... more

Content Creation

Marketing Content

March 28, 2011

Joe Chernov and 4 other people answered this question

Why should you write your marketing content so that it tells a story?

Good writing is writing that's read. People read stories. It's our nature. Good marketers tell stories for the very same reasons. more

Feb. 5, 2011

Joe Chernov and 1 other person answered this question

Are infographics an important part of your marketing collateral?

Infographics are to marketing what Hemingway's style is to writing: it looks easy to pull off ... till you try it. Most people fail. The output is either too busy, too simple, lacks data or lacks perspective. Or it's simply uninteresting. Infographics can be great ... more

Data Visualization

Marketing Content

Jan. 11, 2011

Cooper Nelson asked a question

What is LDA content? What are some examples of its use?

Content Marketing

Marketing Content

Online Marketing Campaign

Dec. 29, 2010

Justin Flitter answered this question

What are your best ideas for fostering customer-driven online marketing?

Engage! at a personal level with people talking online about your product or service. Then look at target ads using facebook and google that are using the same key words the same people are using when talking about your products etc.
Find those people who are ... more

Marketing Content

Online Marketing

April 7, 2010

Tom Scearce selected a best answer for

What are the main barriers to a successful deployment of a marketing automation solution?

By most accounts, 2009 has been a breakout year for the marketing automation space. And while the category itself is not new, we now have a robust and growing ecosystem of vendor solutions, resellers, agencies, consultants, integrators, and marketers with deployment experience. However, as we ... more

Database Cleanup

Nov. 24, 2009

Jeff Ogden and 2 other people answered this question

How are marketers dealing with the demand for remarkable content?

Thanks Leslie. I think it is also important to match content roles and buying stage based on a deep understanding of the target accounts. Talking to an executive in the Untroubled/Unaware stage requires different content than someone in a later buying stage.
It's also important ... more

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Lead Generation

Marketing Content

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