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Marketing Goals
Events
- Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
- Marketing Thought Leaders: A Conversation with Jamie Mallinger June 1 @ 11 am PT
- The Tricks to Paid Media June 6 @ 11 am PT
- Display Advertising for Brand Awareness June 20 @ 11 am PT
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J Mangalam
Points: 10
Consultant
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1) Build brand equity: Create awareness and later "brand character" that distinguishes the company in the marketplace
2) Increase total customer value: This includes bringing in new customers (may be through sales channel in the case of B2B) ... more