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Marketing Management

Dec. 13, 2011
Dan Woychick
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1 other person
answered this question
Has anyone improved the success of their marketing/communications efforts by doing less?
While I agree that seeking repeat business is preferable to winning new converts, in some service-based markets (higher education and non-profits) if you’ve done your job, your customers go away – which results in a constant need for new ones. more
Dec. 1, 2011
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Nov. 27, 2011
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