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Marketing Organization

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Oct. 5, 2011

Jim Verzuh and 3 other people answered this question at this roundtable

How to Set Up an Effective Marketing Organization [7/11 @ 1 pm]

What does a marketing operations department do?

Great comment. Do you have a recommendation for a system or set of tools that would allow one to set up and track the metrics that you mentioned? more

B2B Marketing Week

Content Marketing

Aug. 22, 2011

Joseph Zuccaro and 7 other people answered this question at this roundtable

How to Set Up an Effective Marketing Organization [7/11 @ 1 pm]

Should organizations eliminate the corporate communications function?

I like what David and Larissa had to say.
Basically, Corporate communications is part of the Marketing "Four P's" ( and I hate it when some muttonhead tries to add or subtract a P or create a new set of letters - they'll never up-end McCarthy's ... more

B2B Marketing Week

Content Marketing

July 15, 2011

Peter Johnston and 8 other people answered this question at this roundtable

How to Set Up an Effective Marketing Organization [7/11 @ 1 pm]

How many people should a marketing organization allocate to support a marketing automation system?

This is a trick question. There should be no such thing as a "Marketing Organization".
Prospecting is a joint project between marketing and sales. Indeed, since there is a short term revenue producing objective, rather than a long term positioning or branding one, you could argue ... more

B2B Marketing Week

Content Marketing

July 13, 2011

Christine Crandell and 1 other person answered this question at this roundtable

How to Set Up an Effective Marketing Organization [7/11 @ 1 pm]

How involved should the VP of Sales be when creating strategies for the marketing department?

Absolutely. That being said, it takes the right kind of a VP of sales to be a good partner. And not all are the right kind. At the same time, it takes the right kind of a CMO who is sufficiently secure and open minded ... more

B2B Marketing Week

Content Marketing

July 13, 2011

Peter Johnston and 1 other person answered this question at this roundtable

How to Set Up an Effective Marketing Organization [7/11 @ 1 pm]

Should marketing have IT/technology headcount in their organization?

I can remember back to the days when you needed IT to do just about any office task. When sending a bulk email was a big event. I was involved in a major customised CRM project - but I pitied the poor customer when they ... more

Information Technology

B2B Marketing Week

July 12, 2011

Gary Katz and 1 other person answered this question at this roundtable

How to Set Up an Effective Marketing Organization [7/11 @ 1 pm]

Does marketing serve sales or does marketing drive sales?

I agree with Steve that a key value proposition of Marketing is to enable Sales to effectively serve the customer. Driving revenue is important part of that responsibility. But it doesn't stop there. Marketing should also be at the heart of helping enterprise to acquire ... more

B2B Marketing Week

Content Marketing

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Top Contributors

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Larissa DeCarlo

Points: 60

Founder, Principal Consultan... Follow Following Unfollow

Steve Gershik

Points: 50

Vice President of Marketing Follow Following Unfollow

David Baker

Points: 30

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Christine Crandell

Points: 20

Serial CMO, author, speaker ... Follow Following Unfollow

Gary Katz

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Carlos Hidalgo

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Macie Dawkins-Hanna

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Jeff Posey

Points: 10

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Brian Hansford

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Tyler Garns

Points: 8

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Peter Johnston

Points: -12

Director (CEO) Follow Following Unfollow

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