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Marketing Plan

May 22, 2012
Larry MacDonald
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How do you find the balance between between having a solid, defined, detailed marketing plan when you know that some of it will likely by obsolete in a year.
It is not about the plan, but about the planning. Review a plan the same way you review a road map when you are driving. The most important: Is the destination still the same, or should we change it? Are we where we want to ... more
April 21, 2012
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