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Marketing Planning
Oct. 20, 2011
asked a question
June 7, 2010
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Feb. 4, 2010
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Feb. 2, 2010
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1) Build brand equity: Create awareness and later "brand character" that distinguishes the company in the marketplace
2) Increase total customer value: This includes bringing in new customers (may be through sales channel in the case of B2B) ... more