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Marketing Strategies

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April 17, 2012

Catherine Goldberg asked a question

What are the most common mistakes marketers make when using SMS as part of their inbound marketing strategy?

Inbound Marketing

Lead Generation

Marketing Strategies

Mobility

Feb. 27, 2012

Ryan Martin asked a question

What are some of the coolest "buzz marketing" ideas you've ever seen?

Feb. 21, 2012

Ahmed Seddiq answered this question

With all the 'noise' out there how can we best promote a new suite of real estate software with a very limited budget?

Use social media. Read about:
1- Read 10 (or more) articles about Promoting - Brand image - Brand message
2-Building Social media strategy.
3-Know - and you can ask question here to know a lot of answers - the best tool that can give you ... more

Marketing

Marketing Strategies

Social Media

Social Media Marketing

Feb. 4, 2012

Belldon Colme and 5 other people answered this question

What do you think of Groupon? Good or bad for your business?

Groupon

Marketing Strategies

Small Business Internet Marketing

Small Business Marketing

Feb. 3, 2012

adel boussaken answered this question

How can a new company grow with a limited budget?

Even money can be optimized as any other resource, you need to be creative and look on how reduce costs, for example instead of rent on buy offices you can let everyone work from home and meet once a day for coffee and do your ... more

Jan. 31, 2012

Fred McMurray asked a question

What is the critical difference in creating demand in the consumer vs b2b marketplace?

Jan. 23, 2012

Shaleen Shah and 4 other people answered this question

What draws more media attention: product launches or content marketing?

I think that the answer to your question will depend on your choice of media, the type of product you launch, and the target market for your product. For popular brands, product launches in mainstream media had worked wonders for years. Then, those who are ... more

Jan. 23, 2012

Natasha M asked a question

How can I increase sales about services with marketing tools?

Marketing

Sales

Advertising & Marketing

Advertising Strategies

2 more topics

Jan. 2, 2012

Jorge Lopez answered this question

Why are the insurance and benefits industries slow to embrace inbound marketing strategies?

In a word, xenophobia or fear of the "unknown." The United States will do great with the new healthcare law. There is far too much propaganda taking place as of now. Once the "change" takes place and industry understands how it works, well, this industry ... more

Dec. 29, 2011

carlos Diaz Ruiz asked a question

A deceivingly naive question: What is your market?

Oct. 31, 2011

Cory Mann commented on a brief

Screening Respondents for Market Research Surveys, Best Practices 1

Thanks for this article - I am working on a survey now, and this is very helpful. As my surveys tend to be B2B, my concern is generally about getting enough participation, so I've learned to be somewhat lenient in my screeners (unless the incentive ... more

Marketing

Market Index

Market Research

Marketing Optimization

4 more topics

Oct. 12, 2011

Michael A Brown and 3 other people answered this question at this roundtable

How to Market to IT: Real Advice Direct From IT Experts [10/4 @ 1 pm]

If a vendor takes on some of your analysis and documentation leg work, would they gain any leverage in the process?

Bingo! Mr. Baker is spot-on about the power of case studies. Mr. McCoy is spot-on about supporting the “legwork” but not “owning” it. Mr. McGovern is spot-on about credibility.
And regarding ROI / CJ (Cost justification) … neither is a “silver bullet.” Indeed, ROI/CJ may not ... more

Information Technology

Oct. 11, 2011

Kim Albee and 3 other people answered this question

How can SMBs create & carry out sophisticated marketing strategies given their resource constraints?

The only thing I'd say about social media is to point out the facts revealed in a 2011 survey conducted by Demandbase, which shows a breakout of the top sources of leads. It shows 23% come from a company's website, followed by email at 14%, ... more

Oct. 11, 2011

John McCoy and 1 other person answered this question at this roundtable

How to Market to IT: Real Advice Direct From IT Experts [10/4 @ 1 pm]

What are the best ways for IT vendors to do company-specific homework in advance of a sales call?

Unfortunately, in enterprise environments access to IT specific information is generally going to be pretty limited. Most enterprises have specific policies against (and severe penalties for) disclosing proprietary information to the public via social media and the internet. This protected information usually includes operating information. ... more

Information Technology

Oct. 11, 2011

John McCoy and 1 other person answered this question at this roundtable

How to Market to IT: Real Advice Direct From IT Experts [10/4 @ 1 pm]

Globally we experienced a recession. Is there room for customer value proposition (CVP) or are most IT manager’s price-only buyers?

In the enterprise, I find that IT managers are generally all about the CVP. The problem is that senior management and procurement (the guys controlling the purse strings) are price-only buyers by default.
Managers in the enterprise have to be good at making a strong ... more

Information Technology

Oct. 11, 2011

John McCoy and 1 other person answered this question at this roundtable

How to Market to IT: Real Advice Direct From IT Experts [10/4 @ 1 pm]

How important is it for a sales person to have an understanding of your business and network architecture along with your industry?

I’d say it’s always important for the representative to have a good understanding of my company’s business. However, specific knowledge about our network architecture would generally be less important.
Understanding my business helps them to understand the context of my requirements and better position their ... more

Information Technology

Events

Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
Marketing Thought Leaders: A Conversation with Jamie Mallinger June 1 @ 11 am PT
The Tricks to Paid Media June 6 @ 11 am PT
Display Advertising for Brand Awareness June 20 @ 11 am PT

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