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Marketing Strategy

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15 hours 13 minutes ago

ram babu and 15 other people answered this question at this roundtable

Content Marketing: Vendors as Publishers [1/26 @ 11 am]

Why is content marketing so important right now?

what i believe personally that the content is something which can work great to bring huge attention from the users if we help them to provide really good assistance in the form of digital media content curation! more

May 20, 2012

Tony Kelly answered this question

How can I combine social media with word of mouth marketing to build my brand?

Catherine. This is such a great and relevant question. Be your self! That is the first and best recommendation I can give you. Second: Tell people you have a blog/linkedin/twitter and ask them to friend you. Third: Post great stuff! We are all willing to ... more

Marketing Strategy

Word of Mouth Marketing

May 16, 2012

Gail Wallace and 2 other people answered this question

How can I incorporate more problem solving into my marketing strategy?

All the suggestions are good but there are 2 areas that need more effort to create and constantly evolve a good marketing plan. The first is research. Get to really know your customers not only through observation and what they tell you but also through ... more

Inbound Marketing

Lead Generation

May 9, 2012

Julian Poulter and 16 other people answered this question

What does sales want more: qualified leads or early leads?

This is a key question and organistions need a common definition of a lead and the reality is there are different people doing sales (lead development) and marketing (lead identifiction) . With a sales 'hat' on I use BANT or MANDACT (Money, Authority, need, Decision, ... more

Demand Generation

May 4, 2012

Carlos Hidalgo and 8 other people answered this question at this roundtable

Top Tactics in Technology Marketing [3/8 @ 1 pm]

What is the worst advice b2b marketers are getting today and why? (Particularly from the blogosphere)

With all the great responses I was not going to answer this question until I just read a blog that stated the following:
"I saw a recent survey noting that businesses using marketing automation experience a 451% increase in qualified leads, who in turn make ... more

April 17, 2012

Susan Payton and 6 other people answered this question at this roundtable

Top Tactics in Technology Marketing [3/8 @ 1 pm]

What is the biggest difference in your marketing approach today compared to five years ago?

When I started my marketing firm nearly 6 years ago, I dabbled in everything: advertising, press releases, content...now I focus primarily on content marketing and social media. I work to establish myself (and our clients) and an expert in my field. All the rest turned ... more

April 16, 2012

Brian McGuire and 1 other person answered this question at this roundtable

Top Tactics in Technology Marketing [3/8 @ 1 pm]

What are the reasons that live events are a viable tactic for technology marketing?

Marketing and Sales is about the transfer of emotion. Regardless how high tech the offering, the human making the buying decision must ultimately be influenced by the rudimentary part of the brain that makes decisions. So, live events and interactions remain the most effective way ... more

April 9, 2012

Brian McGuire answered this question at this roundtable

Successful Tactics in B2B Demand Generation [11/11 @ 11 am]

How is the B2B demand gen mix different for an enterprise solution provider with a $100K+ offering compared to a provider of a <$5K hardware product?

Jeff,
In my experience, the lead gen mix and content is more dependent on the target(s) and industries than on the eventual size of the deal. For larger, enterprise solution deals, the sales cycle will typically be longer, more complex, and involve multiple influencers.
That ... more

Demand Generation

March 28, 2012

Seamus Doone asked a question

What are some web conferencing platforms or services that can be incorporated into your website?

General Management

Information Technology

Cloud Computing

March 27, 2012

Shaleen Shah and 12 other people answered this question at this roundtable

Successful Tactics in B2B Demand Generation [11/11 @ 11 am]

What are some of the biggest content marketing mistakes marketers are making today?

I think the biggest mistake perhaps is thinking of social media as purely marketing. It's not; it's about building relationships and nurturing it through commitment to delivering quality content that your audience care about.
The second biggest is a lack of a better judgment - ... more

Demand Generation

March 16, 2012

Alan Munroe and 7 other people answered this question at this roundtable

Top Tactics in Technology Marketing [3/8 @ 1 pm]

How do you decide what content to create?

Usually I split copy test. In the different channels and count.
The reader rules....

Events

Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
Marketing Thought Leaders: A Conversation with Jamie Mallinger June 1 @ 11 am PT
The Tricks to Paid Media June 6 @ 11 am PT
Display Advertising for Brand Awareness June 20 @ 11 am PT

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