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Aug. 22, 2011

Matthew Murphy and 3 other people answered this question

What do you think the future holds for advertising?

I agree with the points made above. Each channel in the marketing tool kit serves a purpose. The smart marketers are learning how to combine channels to create the most effective mix of marketing channels for the needs of their business.
Re-marketing is highly effective ... more

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Ad Campaign

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March 28, 2011

Keith Luscher and 2 other people answered this question

What are the biggest misconceptions about content marketing?

I would concur with much of what both Tia and Paul have added...and contribute my two cents:
First Cent: That Content Marketing is very much about building relationships through value. In that sense, it is providing valuable information so that prospects can make more informed decisions. ... more

Jan. 25, 2011

Andi Gutierrez asked a question

If you were starting an Advertising company today, what would you focus on?

Jan. 19, 2011

Andi Gutierrez asked a question

How can small businesses make mobile marketing work for them?

Jan. 17, 2011

Andi Gutierrez asked a question

How has the relationship between ad agencies and their clients changed in recent years?

Jan. 3, 2011

Miroslav Hofbauer and 7 other people answered this question

B2B Marketing Trends: What are the biggest trends in B2B marketing to follow in 2011?

I myself expect in 2011 further evolution in the following areas:
1. Improved responsibility split among sales, marketing and other organizations. Marketing leading in:
a. Definition/identification of opportunity, (meaning MI) going down to individual customer names
b. Opportunity identification enablement - enable all relevant sales channels to identify ... more

Dec. 20, 2010

Craig Rosenberg answered this question

What social media trends should marketers pay attention to in 2011?

HI Sallie:
Thanks for this post. We should see what the audience posts. Also, we recently asked this in one of Focus' Expert Content questions and got some great answers from other experts: http://www.focus.com/questions/marketing/social-media-marketing-trends-what-a... more

Marketing

Marketing Trends

Social Media

Dec. 4, 2010

Jacques Spilka and 2 other people answered this question

How has social media affected marketing automation?

I agree with Steve. Marketing Automation has come to mean too many things to too many people. Marketing automation is a means of ensure a consistent response to a given stimulus. It is a machine. A campaign has campaign rules that need to the consistently ... more

Marketing

Small Business

Marketing Automation

Marketing Automation Features

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Nov. 5, 2010

Jim Rudnick answered this question

What search marketing trends have we seen thus far in 2010?

Other than Google's changes to just about every single search item they own?
Not really many, BING runs Yahoo, AOL got a new interface, and then there's Blekko....ymmv of course, but on the whole it's been one HECK of a year...
Surprised tho, that this ... more

Nov. 4, 2010

Morgan Vawter and 1 other person answered this question

What will the online marketing industry look like in 5 years?

Online marketing will no longer be considered online in the sense of the world wide web.
Digital content will be splintered between the actual web, the mobile web, applications and other digital integrations (see also: Google TV).
No longer will it be a priority to ... more

Marketing

Marketing Trends

Online Marketing

Online Marketing Campaign

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Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
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