Share what you know with millions of people
Focus is the best place to turn what you know into remarkable content
Follow
Following
Unfollow
Mascot
Sept. 1, 2011
Z McGarigle
answered this question
In what situations does a company mascot help a brand?
When there is memorable appeal created from adverts, separate from the product itself. All the good mascots I can recall off the top of my head (and let's face it, that's what you want) Have been memorable for a 'cool' or 'cute' factor, though could ... more
Events
- Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
- Marketing Thought Leaders: A Conversation with Jamie Mallinger June 1 @ 11 am PT
- The Tricks to Paid Media June 6 @ 11 am PT
- Display Advertising for Brand Awareness June 20 @ 11 am PT