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April 15, 2012

Navid Saadati and 10 other people answered this question

Who are the top Marketing Automation Vendors?

Eloqua is the leading platform, have a look at this infographic to find out more about big players: http://www.marketingtechblog.com/marketing-automation-top-20/ more

Marketing Automation

Mavendorswebcast

Nov. 5, 2010

Roy Russo and 3 other people answered this question

Who should be involved in the selection process for Marketing Automation?

Hi Sarah,
Agreed with Kevin, above. The ultimate goal of employing a marketing automation system is aligning marketing and sales, so key employees from those divisions should be present during the selection process. In essence, you're starting things off on the right foot, aligning marketing/sales even ... more

Information Technology

Marketing Automation

May 10, 2010

Elizabeth Sklaroff and 1 other person answered this question

What do you define as Marketing Automation?

Great question because there aren’t too many standardized definitions!
At Net-Results, we think of marketing automation as a technology that can identify and nurture leads using automated processes and trigger-based, multi-touch communications. By using marketing automation instead of manual processes, you can personalize and replicate ... more

Lead Management

Marketing Automation

Marketing Management

April 19, 2010

Jeff Ogden answered this question

What is Marketing Automation best for?

I think it's best for both, Sarah. Marketing automation lets you create landing pages and offers to attract prospective customers and nurture them until they are ready to buy. But it also helps you cross sell and engage existing customers for other products and services. ... more

Information Technology

Lead Generation

April 16, 2010

Michael Dortch and 1 other person answered this question

When is the best time to implement a Marketing Automation Solution?

I comment Christopher Jablonski's answer, and believe it can be "spun up a level" to something like this. The best time to implement a marketing automation solution is as soon as possible after you and your colleagues have recognized and specifically identified at least one ... more

Marketing Automation

Mavendorswebcast

April 15, 2010

Steve Woods answered this question

Are there marketing automation solutions for small businesses?

Sarah,
Great question and excellent topic. I'm with Eloqua, and we have experience with both SMB, mid-sized, and Enterprise companies. It surprises some to learn that we have the largest, and most successful group of SMB customers of any of the marketing automation providers (http://www.marketwire.com/press-release/Eloqua-Delivers-Enterprise-Marketing-...).
The differences ... more

Information Technology

Marketing Automation

Mavendorswebcast

April 15, 2010

Steve Woods answered this question

We were told to look under the hood of a SaaS Marketing Automation app?

Sarah,
Great question. You *really* need to look under the hood of the apps out there as there are significant differences.
Here are a few quick tests/investigations that might be useful:
(Full disclosure, I'm with Eloqua, but please do put us through the same tests).
1) Email Deliverabilty
This is ... more

Marketing Automation

Mavendorswebcast

April 15, 2010

Steve Woods and 1 other person answered this question

Are there any specific red flags to watch out for when considering vendors?

Sarah,
Yes, there definitely are. We see a lot of companies upgrading to us after not achieving success on another platform because of missing these "red flags". (Full disclosure, I'm with Eloqua).
Red Flag 1: Email Deliverabilty
One of the most significant red flags is email deliverability. Quite ... more

Marketing Automation

Mavendorswebcast

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Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
Marketing Thought Leaders: A Conversation with Jamie Mallinger June 1 @ 11 am PT
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Elizabeth Sklaroff

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Scott Mersy

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Maria Pergolino

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Steve Woods

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Christopher Jablonski

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Jeff Ogden

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Paul Ardoin

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Kevin Temple

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Zach Prez

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