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Measurement & Metrics
June 22, 2011
erica byrd
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How do you measure the success of your mobile sector?
I try to help our businesses align their business goals with metrics, identify KPIs and targets, and then measure using SiteCatalyst. This tool from Omniture/Adobe is a beast but it is what our enterprise uses. In attempting to filter this data into some easily digestible ... more
April 14, 2011
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