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Feb. 17, 2012

Robert Keahey asked a question

More Klout "perks" - more nonsense?

Marketing

Influence

Klout

Measurement

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Jan. 17, 2012

Lauren Harper asked a question

To what extent will marketing departments be measured on revenue vs. activity in 2012?

Dec. 21, 2011

Cleanne Serrao answered this question at this roundtable

Practical Social Media Goal Setting, Measurement and ROI [11/17 @ 11 am]

What are your favorite social media monitoring and measurement tools? Why?

I would go with Position2’s Brand Monitor http://brandmonitor.position2.com/. Brand Monitor tends to focus on robust data analysis combined with strong global coverage and local targeting which is of great importance for countries besides the US. Take a look at the ‘features’ section on our website ... more

Nov. 20, 2011

Nic Windley and 3 other people answered this question at this roundtable

Practical Social Media Goal Setting, Measurement and ROI [11/17 @ 11 am]

Should different metrics be used in B2B vs B2C tactics?

I think it depends on whether you've got a closed loop marketing system or not.
For example:
In B2B I can generate a lead from online marketing, nurture and profile it until its sales ready and then pass that over to sales automatically. When sales closes a ... more

Nov. 19, 2011

Kim Bryant, CPA and 2 other people answered this question at this roundtable

Practical Social Media Goal Setting, Measurement and ROI [11/17 @ 11 am]

What do you think about Hootsuite, and also using the ow.ly shortener?

I really like Hootsuite. In addition to the analytic tools and dashboard, the scheduling feature is absolutely great! If you are going to be out of the office, you are able to schedule your posts ahead of time and your social media posts continue on ... more

Nov. 17, 2011

charlie Shafton answered this question at this roundtable

Practical Social Media Goal Setting, Measurement and ROI [11/17 @ 11 am]

What are the best examples you have seen of firms tying their online social media activities with offline engagement activities?

Diana,
There is an great case study @ http://www.omniture.com/offer/1214?cms_site_lang=1&s_osc=39113&&s_iid=38563&c...
This is about how Virgin America turned fans into flyers.
Hope this helps.
Charlie more

Nov. 17, 2011

charlie Shafton and 1 other person answered this question at this roundtable

Practical Social Media Goal Setting, Measurement and ROI [11/17 @ 11 am]

How about a non-celebrity but someone who is bulding a personal brand as an expert in their field?

Thanks Christina, I will have to spend more time checking his activity out.

Nov. 17, 2011

Catherine Goldberg asked a question at this roundtable

Practical Social Media Goal Setting, Measurement and ROI [11/17 @ 11 am]

What is the minimum amount of time/effort required to commit to social media?

Nov. 17, 2011

Susan M Tenby asked a question at this roundtable

Practical Social Media Goal Setting, Measurement and ROI [11/17 @ 11 am]

Can you point to good examples of successful brand awareness?

Nov. 17, 2011

Paul Mabray answered this question at this roundtable

Practical Social Media Goal Setting, Measurement and ROI [11/17 @ 11 am]

Any thoughts on the minimum amount of time/effort is required to commit to Social Media in terms of staffing?

It should be equal to the time you commit to answering the phones, email responses, or mail responses. more

Nov. 17, 2011

Garick Chan asked a question at this roundtable

Practical Social Media Goal Setting, Measurement and ROI [11/17 @ 11 am]

What do you guys think of twitalyzer for measurement?

Nov. 17, 2011

Janet Fouts answered this question at this roundtable

Practical Social Media Goal Setting, Measurement and ROI [11/17 @ 11 am]

What is the best way for a non 'brick and mortar' company ie Manufacturer... to use social media as a brand builder and gauge ROI.

Think about the needs of the user. Do they need tech support? Whitepapers? What does the market need? more

Nov. 17, 2011

Diana Awed asked a question at this roundtable

Practical Social Media Goal Setting, Measurement and ROI [11/17 @ 11 am]

What are the best examples you have seen of organizations tying online social media efforts with offline sales activities?

Nov. 17, 2011

Amy Reis asked a question at this roundtable

Practical Social Media Goal Setting, Measurement and ROI [11/17 @ 11 am]

What are the best metrics to measure business objectives such as brand awareness and thought leadership?

Nov. 17, 2011

Rich Reader answered this question at this roundtable

Practical Social Media Goal Setting, Measurement and ROI [11/17 @ 11 am]

Does anyone have specific examples of tangible business outcome, result (sale/cust issue resolved, etc) from Twitter engagement?

I've been using VinTank Social Connect to drive appointment engineering (business development) for visitors centers and tasting rooms in wineries. more

Nov. 17, 2011

Janet Fouts answered this question at this roundtable

Practical Social Media Goal Setting, Measurement and ROI [11/17 @ 11 am]

what is your advice for a company at the very beginning of their SM journey?

Plan what you want to get out of it first, then pick your metrics, platforms and target your messaging to suit your goals. more

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