Join Focus

Share what you know with millions of people

Focus is the best place to turn what you know into remarkable content

Follow Following Unfollow

Metrics

Ask a Question

May 16, 2012

Walt Hill asked a question

What are the key metrics for non profits to consider?

Metrics

Non Profit Marketing

ROI

April 18, 2012

Shruth & Smith Foundation asked a question

How do you measure social media ROI?

Jan. 25, 2012

Aaron Aycock and 1 other person answered this question

Does anyone have daily employee engagement metrics?

Hi Dwayne:
Full disclosure- I'm the founder of CubeVibe which helps companies measure and improve employee engagement. So this is a topic that's very important to us.
Here's how we approach it:
We combine employee performance and employee sentiment data to provide a view of ... more

Jan. 6, 2012

Catherine Goldberg asked a question

Do you expect to see a rise of new metrics that measure sharing and social engagement in 2012?

Dec. 21, 2011

Cleanne Serrao answered this question at this roundtable

Practical Social Media Goal Setting, Measurement and ROI [11/17 @ 11 am]

What are your favorite social media monitoring and measurement tools? Why?

I would go with Position2’s Brand Monitor http://brandmonitor.position2.com/. Brand Monitor tends to focus on robust data analysis combined with strong global coverage and local targeting which is of great importance for countries besides the US. Take a look at the ‘features’ section on our website ... more

Dec. 20, 2011

Stefan Eyram answered this question

What are some of the most compelling recent email marketing statistics?

A quick answer to your question about the most compelling recent email marketing statistics is this: Email open and click rates are declining. 96% of US adults using social networking are on Facebook. 63% of mobile phones in North America are smartphones. IN North America ... more

Marketing

Email Marketing

Metrics

Nov. 21, 2011

Peter Johnston and 10 other people answered this question at this roundtable

How to Measure the ROI of Marketing Automation Software [9/22 @ 11 am]

What is the number one reason companies are buying marketing automation? (right or wrong)

Marketo just received Venture Capital funding of $50m to promote the idea, even though their sales are only $14m. That's on top of $25m last year. Eloqua is doing an IPO for $100m.
Some heavy money is being put into selling this idea to marketers. No ... more

Nov. 20, 2011

Nic Windley and 3 other people answered this question at this roundtable

Practical Social Media Goal Setting, Measurement and ROI [11/17 @ 11 am]

Should different metrics be used in B2B vs B2C tactics?

I think it depends on whether you've got a closed loop marketing system or not.
For example:
In B2B I can generate a lead from online marketing, nurture and profile it until its sales ready and then pass that over to sales automatically. When sales closes a ... more

Nov. 19, 2011

Kim Bryant, CPA and 2 other people answered this question at this roundtable

Practical Social Media Goal Setting, Measurement and ROI [11/17 @ 11 am]

What do you think about Hootsuite, and also using the ow.ly shortener?

I really like Hootsuite. In addition to the analytic tools and dashboard, the scheduling feature is absolutely great! If you are going to be out of the office, you are able to schedule your posts ahead of time and your social media posts continue on ... more

Nov. 17, 2011

charlie Shafton answered this question at this roundtable

Practical Social Media Goal Setting, Measurement and ROI [11/17 @ 11 am]

What are the best examples you have seen of firms tying their online social media activities with offline engagement activities?

Diana,
There is an great case study @ http://www.omniture.com/offer/1214?cms_site_lang=1&s_osc=39113&&s_iid=38563&c...
This is about how Virgin America turned fans into flyers.
Hope this helps.
Charlie more

Nov. 17, 2011

charlie Shafton and 1 other person answered this question at this roundtable

Practical Social Media Goal Setting, Measurement and ROI [11/17 @ 11 am]

How about a non-celebrity but someone who is bulding a personal brand as an expert in their field?

Thanks Christina, I will have to spend more time checking his activity out.

Nov. 17, 2011

Catherine Goldberg asked a question at this roundtable

Practical Social Media Goal Setting, Measurement and ROI [11/17 @ 11 am]

What is the minimum amount of time/effort required to commit to social media?

Nov. 17, 2011

Susan M Tenby asked a question at this roundtable

Practical Social Media Goal Setting, Measurement and ROI [11/17 @ 11 am]

Can you point to good examples of successful brand awareness?

Nov. 17, 2011

Paul Mabray answered this question at this roundtable

Practical Social Media Goal Setting, Measurement and ROI [11/17 @ 11 am]

Any thoughts on the minimum amount of time/effort is required to commit to Social Media in terms of staffing?

It should be equal to the time you commit to answering the phones, email responses, or mail responses. more

Nov. 17, 2011

Garick Chan asked a question at this roundtable

Practical Social Media Goal Setting, Measurement and ROI [11/17 @ 11 am]

What do you guys think of twitalyzer for measurement?

Nov. 17, 2011

Janet Fouts answered this question at this roundtable

Practical Social Media Goal Setting, Measurement and ROI [11/17 @ 11 am]

What is the best way for a non 'brick and mortar' company ie Manufacturer... to use social media as a brand builder and gauge ROI.

Think about the needs of the user. Do they need tech support? Whitepapers? What does the market need? more

Events

Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
Marketing Thought Leaders: A Conversation with Jamie Mallinger June 1 @ 11 am PT
The Tricks to Paid Media June 6 @ 11 am PT
Display Advertising for Brand Awareness June 20 @ 11 am PT

Top Contributors

more less

Zaki Usman

Points: 130

CEO Follow Following Unfollow

Lauren Harper

Points: 125

Community Manager Follow Following Unfollow

Craig Rosenberg

Points: 117

Vice President, Sales and Ma... Follow Following Unfollow

David Filwood

Points: 70

Principal Consultant Follow Following Unfollow

charlie Shafton

Points: 60

Manager Demand Generation Follow Following Unfollow

Steve Young

Points: 60

President Follow Following Unfollow

Jim Williams

Points: 50

Director, Product Marketing Follow Following Unfollow

Jon Miller

Points: 48

VP of Marketing Follow Following Unfollow

Scott Albro

Points: 45

Founder, CEO Follow Following Unfollow

Michael Fox

Points: 41

Partner Follow Following Unfollow

Kim Albee

Points: 40

President & Founder Follow Following Unfollow

Michael Brenner

Points: 40

Sr. Director, Global Integra... Follow Following Unfollow

Guy Colangelo

Points: 40

Interactive Marketing Manage... Follow Following Unfollow

Justin England

Points: 38

SaaS Marketing Automation & ... Follow Following Unfollow

Michelle Hartley

Points: 38

Follow Following Unfollow

Search for...

Share what you know with millions of people

Focus is the best place to turn what you know into remarkable content

Metrics

Recent Activity

Events

Top Contributors

Related Topics

Search for...

Share what you know with millions of people

Focus is the best place to turn what you know into remarkable content

Metrics

Recent Activity

Events

Top Contributors

Related Topics

Log In

Not a member yet? Join Now

Join Now

Already a member? Login

Focus is free.

Focus is simple.

As Featured In