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Mobile Analytics
June 22, 2011
erica byrd
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How do you measure the success of your mobile sector?
I try to help our businesses align their business goals with metrics, identify KPIs and targets, and then measure using SiteCatalyst. This tool from Omniture/Adobe is a beast but it is what our enterprise uses. In attempting to filter this data into some easily digestible ... more
Dec. 6, 2010
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erica byrd
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Mobile Architect
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