Mobile App

Marketing

Mobility

What app do you wish existed?

Dec. 5, 2011

Lauren Buchsbaum asked a question

Applications

Mobile Application Development

Augmented Reality: Which industries are implementing this technology and for what exactly?

Dec. 1, 2011

Jim Ducharme and 1 other person answered this question

Oh and I should also mention the other side of implementing AR. It's not just about "remote" play or experience. It's also about enhancing reality as a tool. For example, researchers are working on a project which would use facial recognition technology to allow you ... more

How could a mobile app enhance B2B customer experience?

Oct. 7, 2011

Caty Kobe asked a question

Customer Service

When should a company look to create their own mobile application?

Sales

CRM

2 more topics

Aug. 19, 2011

Tim Rock answered this question

For one, I would have to say, when they have enough of a following in order to support it. If you don't have enough of a customer base, how can you justify creation of an app for 10 people who buy from you. Think about ... more

How could a mobile app enhance B2B customer experience?

Aug. 5, 2011

Shep Hyken and 1 other person answered this question

The smart phone app is a great way to distribute content to the customer. That content can be in the form of product manuals, hours of operation, helpful tips to get the most out of the company's products and/or services, information about the company and ... more

Customer Service

B2B

Customer Experience

POLL: Unilever mobile app: a) Marketing Brilliance, or b) Marketing Plunder

July 25, 2011

Dave Lawson and 3 other people answered this question

Potentially a great example of a swing and a miss- common in the app world. Too much of a request to change what their target audience already does or uses to capture things like this. Maybe instagram, probably facebook and youtube, most likely a micro ... more

Marketing

Brand and Product Strategy

Brand Awareness

Branding

10 more topics

July 22, 2011

John Lampkin asked a question

Considering the pervasiveness of apps, how important are domain names these days?

What are the best automobile mobile apps?

May 24, 2011

nicole wu answered this question

myPark Pro (iPhone)is a very nice mobile apps

Automobile

Cars

What I Want to Learn at SAP's SAPPHIRE Now 2011 Conference

May 23, 2011

Bob Egan commented on this post

And were you pleased or disappointed?
What did you learn?

Mobile and Wireless Technology

Mobile

Which mobile app is the mobile app industry missing?

4 more topics

April 19, 2011

Bob Egan answered this question

I think...
The one that is automatically location aware and adapts the mobile phone to a persona that may be reflected for best use case, or relevance in that environment.
For example.
Why shouldn't a phone use a number of its sensor (audio, gyro, gps,bt etc) to determine ... more

iPhone Application Development

iPhone

iPhone Application

Mobile Data Management Not Just Mobile Device Management

April 14, 2011

Bob Egan commented on this post

Yes. Agree.
It's also about taking a look at your data the infrastructure as a supply chain. Can it handle mobile access and delivery? Is the architecture ready for real/near real time access? Where are the kinks? Security gaps etc?
Good post. Thank you. more

Mobile and Wireless Technology

Mobile

Mobile and Wireless

3 more topics

March 12, 2011

Steve Christensen and 1 other person answered this question

Should companies start with a browser based mobile app for internal consumption?

We place an icon on the "desktop" that opens the application. Given the nature of the transactional data, user's are required to sign in. We also tend to create a "menu" of options to select and allow the user to define the IP address of ... more