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April 22, 2012

Jordie van Rijn and 9 other people answered this question

Reading email on mobile: how important is it that it looks good?

It is more important than most of us realize.
I keep a page with different stats related to mobile email usage.
http://www.emailmonday.com/mobile-email-usage-statistics
A recent research into mobile email by Bluehornet asked:
"If you receive a mobile email that doesn't look good, what do you do?" ... more

Email Marketing

Mobile

Mobile Email

Jan. 2, 2012

Al Shultz and 1 other person answered this question at this roundtable

Email Marketing: The Year in Review and Predictions for 2012 [12/15 @ 11 am]

What are your tips for building a strong relationship with your email marketing efforts?

By far the most powerful way to use marketing to build strong customer relationships is to DIFFERENTIATE your company/product/services from all the other guys. Standing out as unique, special, one of a kind is the best way to be not only remembered but respected and ... more

Jan. 2, 2012

Remy Bergsma and 1 other person answered this question at this roundtable

Email Marketing: The Year in Review and Predictions for 2012 [12/15 @ 11 am]

Does email design need to be changed for mobile consumption?

Yes, but not just for mobile. An iPad is also mobile, but quite a large screen: 10 inch. Even so, the interface is touch instead of a mouse. Email designs should therefor not only be adjusted for variable widths on several platforms, but like Stefan ... more

Dec. 20, 2011

Stefan Eyram answered this question at this roundtable

Email Marketing: The Year in Review and Predictions for 2012 [12/15 @ 11 am]

What are the top Email Service Providers (ESP) for 2012?

Wow! That's a pretty broad question. And as an email marketing consultant and someone who works with ClickMail Marketing to resell different email service provider platforms I have to give you the standard answer: "It depends."
There is no such thing as "the best" ESP ... more

Dec. 20, 2011

Stefan Eyram and 2 other people answered this question at this roundtable

Email Marketing: The Year in Review and Predictions for 2012 [12/15 @ 11 am]

What are great email marketing hash tags folks are following?

I follow #emailmarketing as the main email marketing hashtag. I also follow #deliverability and some of the hashtags Remy listed.
The key for me is that I use Hootsuite and filter my email, marketing and other Twiiter content. For email I follow top email service ... more

Dec. 16, 2011

Matt Heinz answered this question at this roundtable

Email Marketing: The Year in Review and Predictions for 2012 [12/15 @ 11 am]

Does anyone have any success stories with Foursquare with B2B marketing?

Yes, we've done a few things with Foursquare to help B2B clients and partners. Here's one of my favorite write-ups from a partner who did some awesome work with Foursquare at Dreamforce earlier this year:
http://www.optify.net/marketing-tips/locationbased-event-marketing-foursquare... more

Dec. 15, 2011

Scott Albro asked a question at this roundtable

Email Marketing: The Year in Review and Predictions for 2012 [12/15 @ 11 am]

Which companies use email marketing as a core strategy, but nobody knows it?

Dec. 15, 2011

54 people recently signed up for this roundtable

Email Marketing: The Year in Review and Predictions for 2012

Dec. 14, 2011

Erika Goldwater asked a question at this roundtable

Email Marketing: The Year in Review and Predictions for 2012 [12/15 @ 11 am]

What trend wasn't worth the hype in 2011 and we should see less of in 2012?

Dec. 14, 2011

Liz Bowen asked a question at this roundtable

Email Marketing: The Year in Review and Predictions for 2012 [12/15 @ 11 am]

What are some of the best resources for email marketing news and thought leadership?

Dec. 14, 2011

Remy Bergsma and 1 other person answered this question at this roundtable

Email Marketing: The Year in Review and Predictions for 2012 [12/15 @ 11 am]

How much focus will be on mobile email marketing efforts in 2012?

The focus will probably not be on mobile as such, for email marketing but more on fluid designs and design for touch as a whole. The trouble of mobile compared to desktop is a very variable resolution. From a width of 240px to HD resolutions, ... more

Dec. 13, 2011

Stefan Eyram answered this question at this roundtable

Email Marketing: The Year in Review and Predictions for 2012 [12/15 @ 11 am]

How can email marketers fight for a bigger budget in 2012?

This is a great question since TV and other traditional media still get the lion's share of funding from marketing budgets: but they don't necessarily have the proof in the numbers to justify this.
As Andrew Kordek suggests, it's all about numbers. Email marketers have ... more

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