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Negative Press
Dec. 26, 2011
Rob Enderle
and
2 other people
answered this question
How should you handle a negative marketing campaign?
Recognize that first and foremost a negative campaign is a dual edged sword; it can make the other party appear untrustworthy. Your response depends on the effect. If the campaign is working then you have to dull the attack and allow it to reflect on ... more
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