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Pipeline Management

Dec. 9, 2011
Casey Cheshire
and
2 other people
answered this question
Should marketers be measuring the financial impact of lost leads? Why/why not?
The bigger an organization gets, the harder it can be to align sales & marketing on paper and in person. It's the time old challenge of marketing being tasked with "leads" and sales with "sales." I can't blame the sales reps for cherry picking, they ... more
April 19, 2011
answered this question
May 20, 2010
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