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May 22, 2012
Jesse de Agustin
and
17 other people
answered this question
Are surveys and polls still a valuable tool for learning from customers?
Here's the main issue with surveys. While surveys (& focus groups) get people talking about & self-reporting their experiences & emotions, we can obtain much deeper insights by looking at subconscious indicators of emotion (such as nonverbal facial expressions) and determining whether or not a ... more
April 9, 2012
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Feb. 13, 2012
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